Product & Promotions News
Warheads Sour Soda launched in five flavours
Warheads Sour Soda has been officially launched in the UK by Color Brands. Based on the famous sour candy brand, the new drinks range consists of five flavours – […]
Tayto wins Great Taste Award for REAL Roast Ox crisps variant
Tayto Group has announced that it has been awarded a 1-star Great Taste Award for its REAL Hand Cooked Roast Ox crisps. Great Taste is recognised as a stamp of […]
Dole adds mango and pear variants to Fruit in Juice cups range
Dole Sunshine Company has added two new variants to its Fruit in Juice cups range. Mango in juice and Pear in juice complement the existing range of Tropical Fruit, Peach, […]
Gold Leaf limited-edition papers return for summer
Imperial Tobacco has introduced a new range of limited-edition papers in Gold Leaf pouches. The new collection are available in Gold Leaf 30g and 50g pouches until the end of […]
KP Snacks teams up with Bestway for The Hundred promotion
For the second year running, KP Snacks has teamed up with Bestway to offer retailers the opportunity to win a ‘money can’t buy’ experience at The Hundred cricket tournament. Retailers […]
Swizzels introduces its first ever mallows product
Swizzels has launched Marvellous Mallows, its first ever mallows product. The company has adapted its iconic Drumstick lolly flavour to create a unique-tasting marshmallow sweet. Holly Drescher, junior brand manager […]
Barr Soft Drinks launches £2 million campaign for Rubicon RAW
Barr Soft Drinks is making its biggest ever investment in an energy brand with the launch of a £2 million campaign for Rubicon RAW. This investment, which includes sponsorship of […]
Purina launches its first ‘designed to be recyclable’ pouch ranges in UK
Nestlé Purina has launched its first ‘designed to be recyclable’ pouch ranges in the UK, following a successful year-long pilot study with the Felix brand in the Netherlands. The wet […]
Swizzels launches Minions range to coincide with film release
Swizzels has created a limited-edition Minions-themed range of confectionery to coincide with the UK release of Minions: The Rise of Gru, which launches in UK cinemas on 1 July. The […]
Barr Soft Drinks launches Barr Fruity Lemonades
Barr Soft Drinks has launched a new sub range, Barr Fruity Lemonades. Targeted at Gen Z shoppers, who are the heaviest soft drinks consumers (JVA), Barr Fruity Lemonade Cherry and […]
Calypso supported with a £500,000 ad campaign
A £500,000 advertising campaign has been launched for Calypso, positioning the brand as the summer drink of the year. The ad campaign, which has the tagline ‘You Never Forget Your […]
Boost unveils Juic’d £1 PMP 500ml canned energy drinks
Boost Drinks has introduced Juic’d, a new 500ml canned energy drink range. Made with 5% real fruit juice, Juic’d is available in three flavours: Mango & Tropical Blitz, Watermelon & […]
