Product & Promotions News
Werther’s Original and English Heritage team up to reward shoppers
Werther’s Original is launching a new on-pack promotion in partnership with English Heritage, giving shoppers the chance to unlock value-led rewards while helping retailers drive engagement in the confectionery aisle. […]
Mondelez launches Cadbury Dairy Milk Strawberries & Creme Frappe bar
Mondelez International has introduced a limited-edition Cadbury Dairy Milk Strawberries & Creme Frappe flavour this summer. Inspired by chilled summer drinks and seasonal flavour trends, the bar aims to drive […]
Peperami launches ‘Be Bold. Be Meaty.’ brand platform
Peperami has launched a new ‘Be Bold. Be Meaty.’ brand platform. Following the return of the ‘Animal’ in recent years, Peperami is now evolving its creative approach with a deliberate […]
Mondelez launches Dairylea Snackers with Strawberry Fruit Bites
Mondelez International has announced the launch of Dairylea Snackers with Strawberry Fruit Bites, the brand’s first non-HFSS Snackers. Combining the classic Dairylea cheese and crackers format with strawberry fruit bites […]
Swizzels introduces new £1 PMP Atomix range
Swizzels has launched Atomix, a new confectionery range in colourful £1 price-marked packs. The new range reimagines two Swizzels favourites in a new bite-sized format. Atomix Rainbow Drops and Atomix […]
Lamb Weston announces UK launch of Frites Atelier
Lamb Weston has announced the UK launch of Frites Atelier, the frites created in a longstanding collaboration with three-Michelin-star chef, Sergio Herman, founder of the Frites Atelier dining experience. The […]
Calbee launches ‘Bags of Northern Soul’ campaign for Seabrook
Calbee has announced the launch of a new campaign, ‘Bags of Northern Soul’, for Seabrook – the UK’s No.1 crinkle cut crisp brand (Kantar) headquartered in Bradford. The initiative is […]
Boost adds limited-edition Tropical Punch to Sport range
Boost has added a limited-edition Tropical Punch flavour to its Sport range. It comes in a £1 price-marked 500ml bottle, 12 to a case. The sports & energy category is […]
Tayto launches Golden Wonder Goalden Balls
Tayto has announced the launch of Golden Wonder Goalden Balls (150g). Designed to drive impulse and sharing sales during key sporting moments and beyond, the snack is seasoned with a […]
Palse Snacks secures listing with Bestway
Palse Snacks is now listed by Bestway. “This marks a significant milestone for the brand as we continue to expand our footprint and wider network of independent retailers and customers […]
SHS Drinks launches new WKD Cocktail range
SHS Drinks has launched a new WKD Cocktail range, designed to tap into growing at-home social occasions. WKD’s latest innovation comes at a pivotal moment for the brand, as it […]
Cadbury invites consumers and retailers to ‘Win For Your Squad’
Ahead of a summer of football, Mondelez International has introduced consumer promotion for Cadbury. Running until 20 July, ‘Win For Your Squad’ offers shoppers the opportunity to win money-can’t-buy experiences […]
