Product & Promotions News
Rubicon gives retailers a chance to win a £10k makeover
Rubicon, the UK’s No.1 exotic flavoured juice drinks brand (Circana) from AG Barr, is offering its independent retail customers the chance to win prizes throughout July. Retailers who purchase five […]
AG Barr announces return of Rubicon ‘Big Flavour Behaviour’ campaign
AG Barr has announced that Rubicon is set to return to screens and streets this summer with the latest instalment of its ‘Big Flavour Behaviour’ campaign. The campaign is backed by […]
iPRO’s Hydrate and Protein range available from Pilgrim Foodservice
iPRO’s Hydrate and Protein Water ranges are now available through Pilgrim Foodservice. The iPRO Hydrate range is available in Berry Mix and Mango flavours. Formulated with essential electrolytes to support […]
Werther’s Original and English Heritage team up to reward shoppers
Werther’s Original is launching a new on-pack promotion in partnership with English Heritage, giving shoppers the chance to unlock value-led rewards while helping retailers drive engagement in the confectionery aisle. […]
Mondelez launches Cadbury Dairy Milk Strawberries & Creme Frappe bar
Mondelez International has introduced a limited-edition Cadbury Dairy Milk Strawberries & Creme Frappe flavour this summer. Inspired by chilled summer drinks and seasonal flavour trends, the bar aims to drive […]
Peperami launches ‘Be Bold. Be Meaty.’ brand platform
Peperami has launched a new ‘Be Bold. Be Meaty.’ brand platform. Following the return of the ‘Animal’ in recent years, Peperami is now evolving its creative approach with a deliberate […]
Mondelez launches Dairylea Snackers with Strawberry Fruit Bites
Mondelez International has announced the launch of Dairylea Snackers with Strawberry Fruit Bites, the brand’s first non-HFSS Snackers. Combining the classic Dairylea cheese and crackers format with strawberry fruit bites […]
Swizzels introduces new £1 PMP Atomix range
Swizzels has launched Atomix, a new confectionery range in colourful £1 price-marked packs. The new range reimagines two Swizzels favourites in a new bite-sized format. Atomix Rainbow Drops and Atomix […]
Lamb Weston announces UK launch of Frites Atelier
Lamb Weston has announced the UK launch of Frites Atelier, the frites created in a longstanding collaboration with three-Michelin-star chef, Sergio Herman, founder of the Frites Atelier dining experience. The […]
Calbee launches ‘Bags of Northern Soul’ campaign for Seabrook
Calbee has announced the launch of a new campaign, ‘Bags of Northern Soul’, for Seabrook – the UK’s No.1 crinkle cut crisp brand (Kantar) headquartered in Bradford. The initiative is […]
Boost adds limited-edition Tropical Punch to Sport range
Boost has added a limited-edition Tropical Punch flavour to its Sport range. It comes in a £1 price-marked 500ml bottle, 12 to a case. The sports & energy category is […]
Tayto launches Golden Wonder Goalden Balls
Tayto has announced the launch of Golden Wonder Goalden Balls (150g). Designed to drive impulse and sharing sales during key sporting moments and beyond, the snack is seasoned with a […]
