Product & Promotions News

KP ranging trials increase bagged snack sales by 15% on average

Date: June 17, 2024Leave a comment

KP Snacks’ recent ranging trials, which saw the business support several independent retailers with the implementation of its ‘25 to Thrive’ advice, resulted in average growth of 15.3% in bagged […]


Boost announces sponsorship of Faversham Town FC

Date: June 13, 2024Leave a comment

Boost has announced its official sponsorship of Faversham Town FC.  The sponsorship has been revealed in a video fronted by double-capped Faversham Town FC player and rumoured strongest man in […]


Thatchers Cloudy Lemon cider gets a fresh new look

Date: June 4, 2024Leave a comment

Thatchers Cloudy Lemon cider, the bestselling lemon cider in the UK (Circana), has been given a new look. The revitalised branding brings the product’s appearance in line with the whole […]


Four Loko to sponsor three summer music festivals

Date: May 24, 2024Leave a comment

Red Star Brands, a distributor of disruptive drinks and snack brands, has announced a summer festival sponsorship for its RTD brand, Four Loko. Four Loko will be sponsoring three summer […]


Brothers Cider backed by £4 million festival-themed advertising campaign

Date: May 24, 2024Leave a comment

To support its major relaunch, Brothers Cider is being backed by a festival-themed advertising campaign this summer. Supporting Brothers Cider’s quest to reignite the entire flavoured cider category, the campaign […]


Imperial brings back Embassy Signature Silver Edition for a limited period

Date: May 16, 2024Leave a comment

Imperial Brands has brought Embassy Signature Silver Edition back to the market for a limited period. The product has the same tobacco blend, reduced smoke smell paper and packaging with […]


Fairy Professional Platinum dishwashing duo launched by P&G Professional

Date: May 15, 2024Leave a comment

P&G Professional has expanded its range with the launch of Fairy Professional Platinum Washing Up Liquid and Platinum Plus Dishwashing Capsules. Aimed at hospitality professionals working in a commercial kitchen, […]


Tayto promotes Mr Porky on social media and YouTube

Date: May 9, 2024Leave a comment

Tayto has launched a new social and YouTube campaign for Mr Porky as a reminder that whether you’re down the local or on the sofa, whether you’re watching the big […]


Tayto introduces Golden Wonder Transform-A-Snack Chilli & Lime

Date: April 29, 2024Leave a comment

Following last year’s partnership with Paramount’s Transformers: Rise of the Beasts movie, Tayto has extended its Golden Wonder £1 PMP fully-flavoured range of crisps and snacks. New Chilli & Lime […]


Zest Food Partners announces partnership with plant-based brand Arley’s

Date: April 23, 2024Leave a comment

Zest Food Partners and Arley’s, the new plant-based brand by UK-based producer Arley Foods, are working together to try to transform the UK foodservice plant-based category with a range of […]


Boost Drinks unveils modern pack designs across all products

Date: April 18, 2024Leave a comment

Boost Drinks has announced the launch of its dynamic brand refresh, with eye-catching new packaging. The brand’s lozenge logo remains but now enjoys a subtle modern twist – a streamlined […]


STG announces UK launch of XQS nicotine pouches

Date: April 12, 2024Leave a comment

Scandinavian Tobacco Group UK (STG) has entered the next gen nicotine category with the launch of XQS pouches. This new range has been created in Sweden and will be available […]