Product & Promotions News

Lucky Boat noodles backed by Golden Ticket promotion to mark Chinese New Year

Date: December 3, 2021Leave a comment

In celebration of Chinese New Year (1 February 2022), Westmill Foods has launched a Golden Ticket promotion on Lucky Boat noodles. Ten customers who find a Golden Ticket inside a […]


Tŷ Nant invests in UK operation and launches a Foundation

Date: November 29, 2021Leave a comment

Tŷ Nant Water, which moved back to 100% British ownership in September 2020 after being purchased from the previous Italian owners, has made a multi-million-pound investment in the Tŷ Nant […]


Butterkist links with new Spider-Man film for on-pack promotion

Date: November 24, 2021Leave a comment

KP Snacks has launched an on-pack promotion for Butterkist, celebrating the release (on 17 December) of the new Sony Pictures film, Spider-Man: No Way Home. The promotional packs feature images […]


Kepak launches Rustlers Meatless Maverick to meet consumer demand

Date: October 27, 2021Leave a comment

Kepak Consumer Foods has launched Rustlers Meatless Maverick, a ‘meat mimicking’ burger. Available in Tesco, One Stop and the Booker Group in November (rsp £2, case size four), the product […]


Whitley Neill Gin backed by £5m campaign including first TV advert

Date: October 25, 2021Leave a comment

Halewood has announced the launch of its first ever TV campaign for Whitley Neill, the UK’s No.1 premium gin brand (Nielsen). The advertising campaign highlights the brand’s London provenance, whilst […]


Tetley relaunched with TV, social media and on-pack activity

Date: October 25, 2021Leave a comment

Tata Global Beverages has relaunched Tetley with a new brand positioning, ‘For the Love of Tea, For the Love of Tetley’, and a comprehensive marketing campaign. The initiative is being […]


Republic Technologies presents 2020 Wholesale Awards

Date: October 13, 2021Leave a comment

Republic Technologies has presented its 2020 Wholesale Awards, which acknowledge wholesalers and cash & carries that have ‘gone above and beyond to drive the tobacco accessories category in-depot’. Gavin Anderson, […]


Functional prebiotic sweets join Blockhead range

Date: October 6, 2021Leave a comment

Blockhead, the functional chewing gum brand, has unveiled its latest product innovation – functional strawberry flavoured prebiotic sweets. In addition to containing prebiotics, the sweets include ‘protein building blocks’ known […]


Imperial Tobacco revamps its Richmond portfolio

Date: September 28, 2021Leave a comment

Following a reduction in the price of Richmond to £9.25 rsp, Imperial Tobacco has unveiled a new look for its best-known brand, including prominent outer branding. The Richmond portfolio has […]


Blue Raspberry variant of JJ Whitley Vodka launched by Halewood

Date: September 27, 2021Leave a comment

Halewood has unveiled a new JJ Whitley Blue Raspberry Russian Vodka variant. The latest addition to the portfolio is distilled at the JJ Whitley distillery in St. Petersburg using premium […]


New range of Golden Wonder £1 price-marked packs launched

Date: September 17, 2021Leave a comment

Tayto has announced the launch of a new range of Golden Wonder £1 PMP sharing crisps. The three flavours – Mature Cheddar & Spring Onion, Chargrilled Steak and Crispy Smoked […]


Tropical drink Rio sees sales jump in Boost partnership

Date: September 16, 2021Leave a comment

Six months on from Boost taking on full responsibility for sales, marketing and distribution of the Rio brand, the tropical drink has seen significant sales growth. Supported with an extensive […]