Product & Promotions News
Juul Labs launches new JUUL2 Starter Kit with upgraded device
Juul Labs UK has introduced a new JUUL2 Starter Kit, with an upgraded USB-C device, longer battery life, reduced packaging, and four flavoured pods. The new JUUL2 Starter Kit, which […]
Tayto announces its Golden Wonder Christmas line-up
Tayto Group has announced its Golden Wonder limited-edition Christmas line-up. The company is aiming to help retailers capitalise on the festive opportunity with a trio of seasonal favourites: Turkey & […]
STG changes 8mg SKUs to 10mg in XQS nicotine pouch range
Scandinavian Tobacco Group UK (STG) has changed the 8mg SKUs to 10mg in its XQS nicotine pouch range. The transition to 10mg has been prompted by consumer demand, which clearly […]
Tayto launches Golden Wonder Freaky Fangs and Gruesome Grubs for Halloween
For Halloween, Tayto Group has launched two limited-edition Golden Wonder snacks – Freaky Fangs and Gruesome Grubs. The new products come in 100g sharing bags, tapping into the growing opportunity […]
Mondelez launches limited-edition Cadbury Twirl Golden Dipped
Mondelez International has announced the launch of limited-edition Cadbury Twirl Golden Dipped. The chocolate bars are dipped in a layer of caramelised white chocolate. Each pack has an rsp of […]
BrewDog announces five-year partnership with Leicester Tigers
BrewDog has announced a five-year partnership with Leicester Tigers rugby union club, naming BrewDog the club’s Official Beer Partner from the start of the 2026-27 season. The partnership gives BrewDog […]
Red Bull launches Winter Edition Pistachio & Berries
Red Bull has announced the launch of its new Red Bull Winter Edition Pistachio & Berries, available to all channels from 28 September. The latest addition to the Red Bull […]
SHS Drinks introduces ShoTTails ready-to-drink shots
SHS Drinks has introduced ShoTTails, described as the market’s first canned RTD shot brand. At the heart of the brand is the ‘ShoTTails moment’ – the spontaneous arrival of a […]
IRN-BRU Ice Cream strengthens core zero-sugar range
IRN-BRU Ice Cream, the brand’s most-loved limited edition flavour, was made a permanent addition to the range earlier this year, as part of the brand’s long-term innovation pipeline for the […]
Primo Foods appointed master distributor of Trolli confectionery
Primo Foods has been appointed master distributor of the Trolli confectionery brand in UK wholesale and convenience. The agreement with Mederer UK (the UK division of leading European sweet confectionery […]
IRN-BRU invests £8 million to build on national sales momentum
IRN-BRU is currently outperforming the carbonates category on value growth, and one in every two flavoured fizzy cans consumed in Scotland is IRN-BRU. The brand’s new look has been spearheading […]
AG Barr invests £8m in IRN-BRU including wholesale-facing promotions
AG Barr is bringing back its IRN-BRU ‘Made in Scotland from Girders’ masterbrand campaign throughout August and September as part of an £8 million brand investment. The ad creative was […]
