Product & Promotions News

Mentos Pure Fresh Gum introduced in single roll packs

Date: July 27, 2020Leave a comment

Perfetti van Melle has introduced a new singles format for Mentos Pure Fresh Gum. The roll-packs are available in four sugar-free variants: Tropical, Bubble Fresh, Fresh Mint and Spearmint. Mentos […]


Game on for latest Monster Energy promotion from CCEP

Date: July 27, 2020Leave a comment

Coca-Cola European Partners is giving consumers the chance to win a Monster-branded racing simulator in its latest promotion for Monster Energy. Running now until the end of September, the promotion […]


KITKAT Chunky Cookie Dough and Mint variants reintroduced

Date: July 24, 2020Leave a comment

Nestlé has launched the ‘KITKAT Flavourites’ event, reintroducing two of the most popular Chunky variants from the past eight years. The first ‘flavourite’ to return is KITKAT Chunky Cookie Dough. […]


Carabao launches £10,000-plus cash incentive for wholesalers’ customers

Date: July 23, 2020Leave a comment

Carabao has launched a cash incentive for wholesalers’ customers for the month of August. When retailers purchase any case of Carabao Energy Drink (plain or PMP) from participating wholesalers during August […]


Get a taste of Barbados with new Cockspur Rum Punch in RTD format

Date: July 10, 2020Leave a comment

The Cockspur Rum brand has been extended with a Rum Punch straight from the shores of Barbados. Available to both the on-trade and off-trade, Cockspur Rum Punch (4% abv) is […]


Watermelon is the 2020 Red Bull Summer Edition – available for a limited time

Date: July 6, 2020Leave a comment

Red Bull has launched its 2020 Summer Edition – a watermelon variant – for a limited period. Supported by in-store marketing, the new Red Bull Summer Edition is available in […]


Metcalfe’s brand is relaunched with angel and devil characters

Date: July 5, 2020Leave a comment

Kettle Foods has announced a major brand relaunch for its entire Metcalfe’s popcorn, Jumbles and ricecakes ranges. Based on the insight that shoppers are looking for tasty snacks that they […]


Echo Falls range redesigned to attract younger consumers

Date: June 10, 2020Leave a comment

Accolade Wines has unveiled a redesign across its entire Echo Falls portfolio.  Part of a wider £1 million marketing spend for the year ahead, the redesign reflects the accessible and […]


Yorkshire Tea becomes CarbonNeutral from field to shelf

Date: June 3, 2020Leave a comment

Taylors of Harrogate has announced that all Yorkshire Tea products have become 100% CarbonNeutral from field to shelf. The CarbonNeutral logo is now featured on most Yorkshire Tea products and […]


Burton’s introduces better-value Maryland Cookies PMPs

Date: May 20, 2020Leave a comment

Burton’s Biscuit Company is introducing a range of larger, better value, price-marked Maryland Cookies packs, available exclusively to the convenience channel. Available from mid-June, the new 200g £1 PMP range […]


Sales of ACE with virus-busting ingredient rise by 200%

Date: May 19, 2020Leave a comment

ACE, the laundry and cleaning brand, has seen a 200% uplift in sales across Europe since the impact of the COVID-19 pandemic began, thanks to unique bleaching agent found in […]


CCEP reduces price points on its Coca-Cola price-marked packs

Date: May 18, 2020Leave a comment

Coca-Cola European Partners (CCEP) has reduced the price points on its price-marked packs across its colas portfolio. 1.75-litre bottles of Coca-Cola Zero Sugar – including the cherry and vanilla-flavoured variants […]