Product & Promotions News

VIP factory tour to be won in new Swizzels on-pack promotion

Date: June 29, 2021Leave a comment

Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour. The company has hidden five golden Love Hearts rolls in its variety share […]


Accolade Wines acquires No.1 perry brand Lambrini

Date: June 25, 2021Leave a comment

Accolade Wines has acquired Lambrini, the UK’s No.1 perry brand (Nielsen). The pear cider brand will join Accolade Wines’ diverse portfolio, including wine labels Hardys, Echo Falls, Jam Shed, St […]


Carnival-themed limited-edition papers introduced for Gold Leaf

Date: June 24, 2021Leave a comment

Imperial Tobacco has launched Carnival Edition Papers and an improved click & close pouch feature for its Gold Leaf brand. The limited-edition papers will be available in Gold Leaf 30g […]


KP Snacks launches Crunchy Orange Chocolate flavour Butterkist

Date: June 17, 2021Leave a comment

KP Snacks has expanded the Butterkist range with Crunchy Orange Chocolate flavour toffee popcorn. The new flavour is designed to bridge the gap between popcorn and chocolate confectionery. Having recently […]


Outdoor experiences to be won in new Polo promotion

Date: June 17, 2021Leave a comment

Nestlé is giving shoppers the chance to win outdoor experiences in a new promotion for Polo. In the ‘Win a Hole New Summer Experience’ promotion, consumers can win a £200 […]


Individually-wrapped sweets selections launched by Perfetti Van Melle

Date: June 15, 2021Leave a comment

Perfetti Van Melle has launched Mix of Minis, 200-piece boxes of individually-wrapped miniature formats of Fruittella, Mentos and Chupa Chups. The introduction of the new format is in response to […]


STG launches a new trade website and quarterly e-newsletter

Date: June 8, 2021Leave a comment

Scandinavian Tobacco Group UK (STG) has launched a new trade website for retailers who want to increase their knowledge of, and profits from, the cigar category. The company has […]


Barr Soft Drinks unveils two new limited-edition sour flavours

Date: June 2, 2021Leave a comment

Barr Soft Drinks has announced the launch of two Barr Sour variants, which will be available from July for a limited time only. Available in 500ml PETs, price-marked at 79p, […]


Funkin Cocktails launches nationwide multi-media summer campaign

Date: May 27, 2021Leave a comment

Funkin Cocktails has announced the launch of its ‘Best Served Everywhere’ nationwide summer campaign for June and July. The multi-platform media campaign is the brand’s biggest yet, with a £1 […]


Vestal Vodka pokes fun at competitor brands after award wins

Date: May 26, 2021Leave a comment

Halewood has unveiled a new social media campaign for Vestal Vodka that pokes fun at what it calls its ‘noisy neighbours’ in the category. The campaign has been launched off the […]


Budweiser Brewing Group launches PMPs for Stella and Budweiser

Date: May 24, 2021Leave a comment

Budweiser Brewing Group UK&I has launched price-marked single cans and 10-packs for Stella Artois and price-marked single cans for Budweiser. The launch of the PMPs follows a period of strong […]


Graze adds two new indulgent flavours to its Oat Boosts range

Date: May 22, 2021Leave a comment

Graze has relaunched its Oat Boosts range with new packaging and two new flavours, Cherry Bakewell and Chocolate Cookie. The new variants have been introduced in response to shoppers increasingly searching […]