Product & Promotions News
Mondelez launches Cadbury FC Away Wins promotion
Mondelez has launched an ‘Away Wins’ promotion linked to its Cadbury FC partnership. Running until 29 July, ‘Away Wins’ gives shoppers a chance to win a family trip to watch […]
Weetabix launches HFSS-compliant Lyle’s Golden Syrup variant
Weetabix, the UK’s bestselling cereal (Nielsen), has teamed up with Lyle’s Golden Syrup to launch a new HFSS-compliant cereal. Available from 24 May, Weetabix baked with Lyle’s Golden Syrup has […]
Florette adds Superfood variant to bagged salad range
Florette, the No.1 brand in the UK’s £608 million leafy prepared salads market (Nielsen/Kantar), has launched a new bagged salad, Superfood. Superfood (120g, rsp £1.80), which comprises a wild rocket and […]
KP introduces non-HFSS flash on cases of compliant products
KP Snacks is introducing outer cases stamped with a KP Snacks non-HFSS (high in fat, sugar and salt) flash to help retailers ahead of the HFSS legislation being introduced in […]
Rubicon backed by Mango Month in cash & carries and wholesalers
Barr Soft Drinks’ Mango Month returns in May, with a host of competitions, promotions and in-depot activation across wholesale, cash & carry and impulse outlets. Celebrating the fresh Alphonso mango […]
Imperial Tobacco introduces Embassy Signature Silver Edition
Imperial Tobacco is introducing Embassy Signature Silver Edition for a limited time. Available from the beginning of May until the end of September, the new variant offers features usually associated […]
Full-sugar Old Jamaica Ginger Beer makes a permanent comeback
In response to consumer demand, Refresco has brought back its original Old Jamaica Ginger Beer full-sugar recipe. It is the first time that Old Jamaica’s original ginger beer formula, which […]
Fentimans launches mixer fridge pack in four variants
Fentimans, maker of premium botanical mixers, has announced the launch of a new mixer fridge pack. The new format (rsp £3.75) consists of 6 x 150ml cans and is available […]
New Apple & Guava flavour joins Rubicon RAW range
Barr Soft Drinks has added an Apple & Guava variant to its Rubicon Raw range. Rubicon RAW is now the fourth largest flavoured big can energy brand in the market […]
Shaken Udder launches a new ambient milkshake range
Shaken Udder has launched a new ambient milkshake range designed to meet the needs of the convenience/impulse channel. The new product comes in 330ml bottles, in Chocolush, Vanillalicious and Strawberries […]
Budweiser Brewing Group launches Stella Artois Unfiltered
Budweiser Brewing Group has announced the launch of Stella Artois Unfiltered. The new 5% abv lager will be introduced exclusively in Asda on 24 February before being rolled out across […]
Barr Soft Drinks backs IRN-BRU with £6 million campaign
Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI), spearheaded by three new adverts. The heavyweight campaign will continue to clearly differentiate IRN-BRU […]
