Product & Promotions News

Mondelez launches Cadbury FC Away Wins promotion

Date: April 21, 2022Leave a comment

Mondelez has launched an ‘Away Wins’ promotion linked to its Cadbury FC partnership. Running until 29 July, ‘Away Wins’ gives shoppers a chance to win a family trip to watch […]


Weetabix launches HFSS-compliant Lyle’s Golden Syrup variant

Date: April 20, 2022Leave a comment

Weetabix, the UK’s bestselling cereal (Nielsen), has teamed up with Lyle’s Golden Syrup to launch a new HFSS-compliant cereal. Available from 24 May, Weetabix baked with Lyle’s Golden Syrup has […]


Florette adds Superfood variant to bagged salad range

Date: April 20, 2022Leave a comment

Florette, the No.1 brand in the UK’s £608 million leafy prepared salads market (Nielsen/Kantar), has launched a new bagged salad, Superfood. Superfood (120g, rsp £1.80), which comprises a wild rocket and […]


KP introduces non-HFSS flash on cases of compliant products

Date: April 19, 2022Leave a comment

KP Snacks is introducing outer cases stamped with a KP Snacks non-HFSS (high in fat, sugar and salt) flash to help retailers ahead of the HFSS legislation being introduced in […]


Rubicon backed by Mango Month in cash & carries and wholesalers

Date: April 7, 2022Leave a comment

Barr Soft Drinks’ Mango Month returns in May, with a host of competitions, promotions and in-depot activation across wholesale, cash & carry and impulse outlets. Celebrating the fresh Alphonso mango […]


Imperial Tobacco introduces Embassy Signature Silver Edition

Date: April 5, 2022Leave a comment

Imperial Tobacco is introducing Embassy Signature Silver Edition for a limited time. Available from the beginning of May until the end of September, the new variant offers features usually associated […]


Full-sugar Old Jamaica Ginger Beer makes a permanent comeback

Date: March 30, 2022Leave a comment

In response to consumer demand, Refresco has brought back its original Old Jamaica Ginger Beer full-sugar recipe.   It is the first time that Old Jamaica’s original ginger beer formula, which […]


Fentimans launches mixer fridge pack in four variants

Date: March 22, 2022Leave a comment

Fentimans, maker of premium botanical mixers, has announced the launch of a new mixer fridge pack. The new format (rsp £3.75) consists of 6 x 150ml cans and is available […]


New Apple & Guava flavour joins Rubicon RAW range

Date: March 9, 2022Leave a comment

Barr Soft Drinks has added an Apple & Guava variant to its Rubicon Raw range. Rubicon RAW is now the fourth largest flavoured big can energy brand in the market […]


Shaken Udder launches a new ambient milkshake range

Date: February 28, 2022Leave a comment

Shaken Udder has launched a new ambient milkshake range designed to meet the needs of the convenience/impulse channel. The new product comes in 330ml bottles, in Chocolush, Vanillalicious and Strawberries […]


Budweiser Brewing Group launches Stella Artois Unfiltered

Date: February 24, 2022Leave a comment

Budweiser Brewing Group has announced the launch of Stella Artois Unfiltered. The new 5% abv lager will be introduced exclusively in Asda on 24 February before being rolled out across […]


Barr Soft Drinks backs IRN-BRU with £6 million campaign

Date: February 21, 2022Leave a comment

Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI), spearheaded by three new adverts. The heavyweight campaign will continue to clearly differentiate IRN-BRU […]