Product & Promotions News

Britvic launches £3m summer campaign for Lipton ice tea

Date: July 10, 2019Leave a comment

Britvic is launching a £3 million summer campaign, ‘Sunshine Makes It Taste Better’ for Lipton, the UK’s No.1 ice tea brand (Nielsen). The multi-platform campaign includes a new TV creative […]

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Robinson Young appointed by fast-growing oral care brand SPLAT

Date: July 1, 2019Leave a comment

Robinson Young, the UK’s dedicated large-scale specialist distributor of health and beauty, non-food FMCG products, has been appointed by oral care company SPLAT Global UK to increase sales and manage […]

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Yorkshire Tea supports grassroots cricket with National Cricket Week

Date: June 27, 2019Leave a comment

National Cricket Week has returned to the UK (24–28 June), run by national children’s charity, Chance to Shine, and supported by Yorkshire Tea. Yorkshire Tea believes that grassroots cricket makes […]

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Burton’s introduces Maryland Chocolate Cookie Bars

Date: June 21, 2019Leave a comment

Burton’s Biscuit Company is entering the chocolate biscuit bar market under the Maryland brand for the first time with the launch of Maryland Chocolate Cookie Bars. The product comes as 8 […]

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Vimto backed by £3.5 million ‘I see Vimto in You’ campaign

Date: June 18, 2019Leave a comment

Vimto is investing £3.5 million in a marketing campaign that is an evolution of the 2018 ‘I See Vimto in You’ activity. The 2019 activity includes personalised advertising for video-on-demand […]

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Ben Shaws relaunched with a fresh new look by Refresco

Date: June 17, 2019Leave a comment

Refresco has announced that Ben Shaws is being relaunched in July with a fresh new look. The new bright graphic-led design with tongue-in-cheek humour has taken its inspiration from the […]

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Barr unveils biggest ever on-pack promotion for IRN-BRU

Date: June 17, 2019Leave a comment

Barr Soft Drinks has unveiled its biggest ever on-pack promotion for IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI). ‘BRU-NANZA’ will run during July and August, offering consumers the chance […]

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Nestlé launches S.Pellegrino flavoured sparkling water range

Date: June 6, 2019Leave a comment

Nestlé Waters has expanded its S.Pellegrino sparkling water brand with the launch of S.Pellegrino Essenza. The new range includes three Mediterranean fruit flavours: Lemon & Lemon Zest, Tangerine & Strawberry, […]

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Fisherman’s Friend sees strong sales following early start to hayfever season

Date: June 3, 2019Leave a comment

Fisherman’s Friend recorded sales growth of 22% in value and 18% in volume in April, compared with the same period last year. The company – which sold over 260 million […]

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Ferrero offers chance to retailers to win free mixed cases of Tic Tac

Date: May 22, 2019Leave a comment

Ferrero is offering members of its retailer hub – www.yourperfectstore.co.uk – the chance to win a free mixed case of Tic Tac. Each case will include the four core flavours: […]

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Concha y Toro unveils new wine spritzer brand O’jos

Date: May 16, 2019Leave a comment

Concha y Toro has launched O’jos, a new wine spritzer brand from Chile. O’jos is a blend of Chilean wine with natural flavours added to further enhance the light and […]

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Burton’s launches ‘less than 100 calories’ Maryland Oaty Cookie Bars

Date: May 16, 2019Leave a comment

Burton’s Biscuit Company has introduced more consumer choice to its fast-growing ‘less than 100 calories’ biscuits and snacks range with the launch of Maryland Oaty Cookie Bars. High in fibre […]

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