Kellanova launches Pringles x Burger King limited-edition flavours

Kellanova has announced a partnership between Pringles and Burger King for the launch of two new limited-edition flavours.

New non-HFSS Pringles x Burger King Bacon Double Cheese XL Flavour and Pringles x Burger King Chicken Royale Flavour bring the taste of two fan-favourite burgers to the snack aisle.

Available from April until the end of September (subject to availability), the timing is desivned to capitalise on people gathering for summer occasions, outdoor events and major sports moments.

Designed with the convenience channel in mind, the products come in a £2 PMP available through Booker, Bestway and leading buying groups, as well as One Stop, SPAR and Nisa. Straight packs will also be available and will roll out across all major supermarkets.

Shoppers can use their Pringles x Burger King tubes to redeem a buy-one-get-one-free offer in restaurants. For any customers who buy a Chicken Royale or Bacon Double Cheese XL at participating Burger King UK restaurants, they will get another one for free to share with a friend using a unique voucher code. Shoppers can simply scan the QR code on pack, enter their email and the last four digits of the pack barcode to receive their voucher.

Evie Pickering, assistant brand activation manager at Pringles, says: “This exciting collaboration represents a true meeting of two iconic brands, both famous for bold flavours and an uncompromising commitment to delivering what consumers love. Working closely with the Burger King crew, our food development team has taken the unmistakable taste of two of the best-loved menu items and translated them into limited edition, non-HFSS Pringles, perfect for sharing!

“For retailers, it’s a partnership with real pulling power. Burger King brings instant recognition and a broad, loyal fanbase which creates immediate cut through at shelf. And when you layer in engaging in store support and a compelling on-pack promotion, it gives shoppers yet another reason to add to basket.

“With straight packs and £2.00 PMPs across channels, we’ve made it easy to stock and sell. We’re confident this collaboration available right through the summer will help our retail customers win big and score more sales than ever before.”