Product of the Month
Butterkist partnership with Wicked includes consumer and trade activity
KP Snacks has announced a brand partnership for Butterkist with the Universal Pictures film, Wicked, arriving in cinemas on 22 November. In celebration of the release, the UK’s No.1 popcorn […]
SHS Drinks supports WKD with a £2 million campaign
SHS Drinks is supporting WKD with a £2 million campaign. The campaign begins this month with ad support running throughout the remainder of 2024. The 48-sheet and six-sheet posters will […]
SHS introduces lower RRP on WKD 700ml glass bottle PMPs
SHS Drinks has announced that the price mark on WKD 700ml glass bottles is to be reduced from £3.79 to £3.29. The RRP reduction, which is being phased in this […]
Kellanova announces UK launch of American brand Cheez-It
Kellanova has announced that American brand Cheez-It will make its UK debut this summer. Baked with 100% real cheese and combining wheat, corn and potatoes, the recipe has been tweaked […]
Swizzels launches its first-ever TV advert for Squashies
Swizzels has launched its first-ever TV advert for Squashies. The advert is the focal point of a new integrated campaign to showcase the full Squashies range and support the nationwide […]
Plaine Bamboo Paper introduced to offer a sustainable solution
Plaine has introduced an innovative bamboo paper product, which it claims sets new standards in sustainability and quality. Plaine Bamboo Paper comes in a natural buff colour and is designed […]
Mondelez introduces non-HFSS range of Cadbury Brunch bars
Mondelez International has introduced a non-HFSS range of Cadbury Brunch bars. Cadbury Brunch Light is available in two flavours, Honey & Oat and Orange, and each bar contains fewer than […]
Brothers marks Glastonbury Official Cider status with ticket promotion
Brothers Drinks Co has signed a new contract to continue its longstanding association as the Official Cider of Glastonbury Festival, to be held in June. Brothers Festival Apple Cider will […]
Brothers Cider announces biggest-ever relaunch with four permanent flavours
Brothers Cider has announced its biggest-ever relaunch. Encompassing new liquids, packaging and flavours, coupled with a new creative identity and a significant programme of marketing support, the brand will look, […]
Nestlé unveils fresh new look for Nescafé portfolio
Nestlé has unveiled a refreshed look for Nescafé, aimed at modernising the brand to resonate with coffee lovers in today’s ever-changing coffee landscape. New pack designs, which include the declaration […]
Weetabix announces £2 million investment to drive cereal sales
Weetabix, the nation’s favourite breakfast cereal (Nielsen), is kicking off the New Year with a nationwide campaign with the theme: ‘Do You Heat-a-bix or Weetabix?’. #Debatethebix encourages shoppers and retailers […]
KP unveils McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ PMPs
KP Snacks is expanding its McCoy’s Epic Eats range with Chip Shop Curry Sauce and Bangin’ BBQ flavours in a £1.25 PMP format. The new lines are non-HFSS, with 45% less salt than standard potato […]
