Product of the Month
‘Better than you think’ campaign focuses on Rustlers’ quality credentials
Kepak has launched a national marketing campaign for Rustlers as part of a strategy to shift perceptions of the brand. ‘Better Than You Think’ puts the brand’s quality credentials at […]
WKD MIXD launched to add sophistication to ready-to-serve category
SHS Drinks has relaunched its cocktails in cans under the WKD MIXD name. Presented in 250ml slimline cans, the 5% abv drinks are available in three flavours: Raspberry, Rhubarb & […]
Mr Porky pork scratchings get a makeover to celebrate 60th anniversary
After 60 years of making pork scratchings, Mr Porky is handing over to his son to become the face of the nation’s favourite pork snacks (Kantar), reports brand owner Tayto. […]
Great British Puds hanging bags launched by Swizzels
Swizzels has launched a new hanging bag product, Great British Puds. The new line includes four varieties of individually-wrapped chew bars in classic British dessert flavours: sticky toffee pudding, lemon […]
Kettle unveils Thai Sweet Chilli potato chips variant
Kettle Foods has announced the launch of a new Thai Sweet Chilli variant of its signature hand-cooked potato chips. With an rsp of £1.99, the new recipe has been developed […]
CCEP introduces cherry variant of Coca-Cola Energy
Coca-Cola European Partners (CCEP) is building on the success of Coca-Cola Energy, which generated almost £4 million worth of sales in 2019, by unveiling a new cherry-flavoured variant in a […]
California Walnut Commission launches global marketing initiative
The California Walnut Commission has launched a ‘Power of 3’ global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple […]
Kepak unveils its first vegetarian burger with anticipated sales of £2 million
Kepak Consumer Foods has responded to the growing interest in meat-free products with its first vegetarian burger under the Rustlers brand. The plant-based option (rsp £2) is made with chickpea, […]
CCEP extends Espresso Monster range and launches PMP options
Coca-Cola European Partners has expanded its Espresso Monster range with the launch of a new flavour, Espresso Salted Caramel, designed to appeal to coffee drinkers and energy drink lovers alike. […]
Swizzels launches Halloween campaign to prompt awareness
Swizzels has launched a ‘Scared or Prepared’ campaign for the Halloween period. The supplier, which makes more than one billion sweets for Halloween, has launched a short promotional film showcasing […]
Global Brands launches new on-trend Flare flavour
Global Brands increased its independent-exclusive Flare range of ready-to-serve cocktails. A new Passion Fruit Martini variant joins the existing line-up of Mojito, Cosmo and On The Beach variants of lightly sparkling cocktails in […]
Refresco relaunches Ben Shaws with retro-style graphics
Refresco has relaunched its Ben Shaws brand with a design nod to traditional Yorkshire roots and much-loved flavours. Retro-style graphics and quirky captions have been used to draw attention to the five-strong range of […]
