Product of the Month

Halloween Trick & Mix Party Pack launched under Bebeto brand

Date: October 7, 2021Leave a comment

Kervan Gida has launched a Halloween Trick & Mix Party Pack under its Bebeto brand. The Halal-certified 750g pack is available via the distributor Bramble Foods and contains a mix of […]


Takis snack brand launched in UK backed by £1m campaign

Date: September 15, 2021Leave a comment

Takis, the Mexican rolled tortilla brand, is being launched in the UK, supported with a £1 million above-the-line marketing campaign. The Grupo Bimbo owned brand has a global retail market […]


Meadow Vale improves sustainability of Goodness Me! brand

Date: August 19, 2021Leave a comment

Meadow Vale Foods has developed the Goodness Me! brand to be more sustainable. Nigel O’Donnell, managing director, explained: “The new-look GoodnessMe packaging is now fully recyclable, eliminating at least nine […]


Mondelez launches limited-edition Cadbury Dairy Milk gifting bars

Date: July 13, 2021Leave a comment

Mondelez is encouraging shoppers to spread a little kindness with its new limited-edition Cadbury Dairy Milk gifting bars. Available until the end of September, the bars (rsp £4.23) feature the […]


Cadbury Caramilk is launched by Mondelez with significant marketing investment

Date: June 18, 2021Leave a comment

Cadbury Caramilk, made with caramelised white chocolate, has been launched by Mondelez. Available in depot from early July, the golden caramel chocolate is made with 100% sustainable cocoa and comes […]


Mars Wrigley UK kicks off summer of sport with Win2Gether promotion

Date: May 15, 2021Leave a comment

Mars Wrigley has launched a ‘Win2Gether’ on-pack promotion, offering football fans the chance to win prizes for both themselves and a mate. Promotional codes can be found on special packs […]


Nestlé promotion launched to drive sales of confectionery singles

Date: April 20, 2021Leave a comment

Nestlé is aiming to give the singles confectionery category a boost with a new on-pack consumer promotion running on KitKat, Aero, Rowntree’s, Polo and Yorkie. Shoppers will have the chance […]


Imperial Tobacco introduces JPS Players Easy Rolling Tobacco

Date: March 23, 2021Leave a comment

Imperial Tobacco has launched JPS Players Easy Rolling Tobacco. The new product features lower levels of moisture, making the blend of fine cut tobacco easier to handle and to roll. […]


Drumstick Chocolate bar launched by Swizzels

Date: February 23, 2021Leave a comment

Swizzels has entered the chocolate bar category for the first time in its history with Drumstick Chocolate. The company has adapted its iconic Drumstick lolly flavour and combined it with […]


Steve Pursey wins Nescafé Gold Blend ‘Win A Van’ competition

Date: January 14, 2021Leave a comment

Bristol retailer and sub-postmaster Steve Pursey (pictured) has won the Nescafé Gold Blend ‘Win A Van’ competition, which ran in the fourth quarter of 2020. Such was the success of […]


New Nescafé Gold Blend competition for C&C/wholesale customers

Date: January 8, 2021Leave a comment

Following the success of its Nescafé Gold Blend ‘Win A Van’ competition last year, Nestlé is launching a new competition giving cash & carry/wholesale customers the chance to win £1,000 […]


Smint highlights in-home consumption occasions with ‘Fresh Moments’ campaign

Date: January 5, 2021Leave a comment

Smint is back on screens this January with its ‘Fresh Moments’ campaign. Worth £5.8 million (IRI), Smint is a big player in refreshment but sales across the category fell over the course […]