Product of the Month
Mondelez launches limited-edition Cadbury Twirl Mint
Mondelez International has unveiled limited-edition Cadbury Twirl Mint (rsp 75p), which will be available from the end of April. Mint is one of the top five flavours for standard chocolate, […]
Envis Snacks announces UK launch of Chipoys
Envis Snacks is launching the popular US snack brand Chipoys into the UK. Chipoys crunchy rolled tortilla chips will be available from April in Fire Red Hot and Chilli & […]
KBE Drinks announces arrival of Sapporo Premium Beer
KBE Drinks has introduced Sapporo Premium Beer (5% abv) in 650ml cans. The launch follows the signing of a three-year distribution agreement with Japanese giant Sapporo Breweries for its packaged […]
Fruittella enters jelly sweets market with HFSS-compliant Curiosities
Perfetti Van Melle has launched Fruittella Curiosities, marking the brand’s entry into the jelly sweets market. Two themed packs are available – ‘By the Sea’ and ‘In the Snow’ – […]
Kellogg’s launches salted caramel variant of Crunchy Nut
Kellogg’s has expanded its Crunchy Nut offering with the introduction of a new Salted Caramel Flavour Twist variant. Crunchy Nut is the number one cereal brand in convenience (IRI), and […]
Nomadic Dairy introduces protein puddings with a focus on taste
Nomadic Dairy has made its first foray into a significant non-yogurt category with protein puddings. Available in vanilla and chocolate flavours, the puddings come in 200g pots (rsp £1.89) containing […]
Kepak launches football-themed consumer and retailer promotion for Rustlers
Kepak is encouraging convenience retailers to get match day ready with its latest campaign for Rustlers. The initiative is designed to showcase the £106 million brand’s credentials as the ‘perfect […]
STG launches STRÖM nicotine pouches initially in Manchester
Scandinavian Tobacco Group UK (STG) has entered the fast-growing nicotine pouch category with the introduction of its first non-tobacco product. Originating from Sweden, the home of most nicotine pouches, STRÖM […]
KP Snacks ramps up trade support through SnacKPartners website
KP Snacks has relaunched its SnacKPartners website https://kpsnackpartners.com with an array of guides for wholesalers and retailers including ‘Perfect Depot’ and ‘Perfect Store’, retailer case studies and HFSS guidance. The new […]
KP Snacks launches £50,000 McCoy’s giveback for retailers
KP Snacks has unveiled a £50,000 McCoy’s Giveback promotion, supporting retailers and their staff amidst ongoing pressures they are facing. Running for eight weeks from 19 September, the McCoy’s Giveback […]
New summer campaign introduced for Rio
Boost Drinks has unveiled a new summer campaign for Rio, inspired by the brand’s fruity tropical flavours. The ‘Sunshine Sells’ campaign comprises engaging trade activity including in-depot sampling activations and […]
Old Jamaica promotion launched with rewards for wholesale customers
Refresco is bringing back Golden Hour this summer by launching a new campaign for Old Jamaica utilising augmented reality (AR). At a time when home and work lines are becoming […]
