Product of the Month

Killer flavours added to the Rockstar line-up

Date: January 14, 2017Leave a comment

AG Barr is launching a range of energy drinks, Rockstar Revolt, this month. Available in Killer Citrus and Killer Cooler variants, the 500ml cans are price-marked at 99p and come […]

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£2.5 million campaign for Rustlers to boost micro-snacking category

Date: December 26, 2016Leave a comment

Over the next year, Kepak Convenience Foods is rolling out a £2.5 million marketing campaign for Rustlers to support its strategy to increase the UK’s £150 million micro-snacking category by […]

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New look and recipe for Nurishment Extra

Date: November 16, 2016Leave a comment

Grace Foods is relaunching Nurishment Extra this month, backed by social media activity. New packaging is designed to improve on-shelf stand-out and a resealable lid adds attraction for the on-the-go consumer. Recipe reformulation has also included a […]

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Britvic lifts spirits with relaunch of mixers

Date: October 24, 2016Leave a comment

Britvic has relaunched its mixers and juices range in a new bottle that emphasises the brand’s classic British heritage. In addition, Britvic’s Indian Tonic Water has been reformulated in response […]

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Crucial launch for the cash & carry market

Date: September 26, 2016Leave a comment

The Crucial Sauce Company, a Birmingham-based manufacturer, has teamed up with SOS Wholesale as its exclusive sales & distribution partner to introduce four ‘hero’ lines from its new 500ml range […]

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New crispy variant and Rio limited edition

Date: July 28, 2016Leave a comment

Mars Chocolate has extended its range with the launch of Galaxy Crispy. The product is available in 102g bars, 24 to a case, and has an rsp of £1.39. “Here […]

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Rubicon Spring and Barr Mix Ups are launched

Date: June 18, 2016Leave a comment

AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of this month. Available in four […]

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Butterkist gets best-ever recipe and Mojo is back

Date: May 13, 2016Leave a comment

Tangerine Confectionery is improving and revisiting lines within its extensive portfolio. In the popcorn sector, the company has bestowed its ‘Best Ever’ label on the Butterkist microwave range. Available in […]

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Zero calories but masses of consumer appeal

Date: April 18, 2016Leave a comment

Lucozade Ribena Suntory (LRS) is launching Lucozade Zero, a new low-calorie drink. Available from 2 May in Orange and Pink Lemonade variants, the new line will come in 380ml PMP […]

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Kellogg’s targets New Year health kick with new breakfast pouches

Date: December 8, 2015Leave a comment

Kellogg’s is urging wholesale customers to ‘capitalise on the healthier breakfast trend’ by stocking Ancient Legends – a range of resealable granola, muesli and cereal pouches. The new offering takes […]

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Sunmagic introduces functional smoothie range

Date: December 1, 2015Leave a comment

Sunmagic has developed its first-ever range of functional smoothies to tap into the healthy living trend. The premium juice drinks, which carry the strapline ‘1 Veg + 1 Fruit = 2’, […]

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Cheestrings feel the force with Star Wars

Date: November 1, 2015Leave a comment

Kerry Foods has unveiled new Star Wars imagery on packs of Cheestrings to capitalise on the excitement surrounding the movie release of Star Wars: Episode VII – The Force Awakens […]

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