Fruittella enters jelly sweets market with HFSS-compliant Curiosities

Perfetti Van Melle has launched Fruittella Curiosities, marking the brand’s entry into the jelly sweets market.

Two themed packs are available – ‘By the Sea’ and ‘In the Snow’ – with an rsp of £1.50 per pack and 12 x 110g packs in a case.

‘By the Sea’ features fish, starfish and crab shapes in lemon, orange and strawberry flavours, while ‘In the Snow’ contains a mixture of penguins, polar bears and walruses that taste of blackberry, raspberry and strawberry.

The HFSS-compliant jellies are made with 30% reduced sugar, real fruit juice, and natural colourings and flavours.

On the back of the pack are fun animal facts, along with a scannable QR code taking the user to a microsite where they can learn even more about the theme and create their own AR creature. The launch will be supported by social media, influencer campaigns and sampling.

Lauren Potter, senior brand manager at Fruittella, says: “This expansion of the beloved Fruittella portfolio caters to parents with 4-12 year olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name.

“By The Sea and In the Snow are only the beginning of a multiverse of fun from Fruittella Curiosities, so watch this space for more wild and wonderful flights of delicious fancy launching soon!”

Published Date: January 13, 2023