Product of the Month

Coca-Cola European Partners makes a smart move in flavour

Date: June 15, 2017Leave a comment

Coca-Cola European Partners is launching three Glacéau Smartwater products. Sparkling Berry & Kiwi, Lemon and Green Apple variants have zero sugar, zero calories and all-natural flavours, and are available in […]


pladis unveils sweet and savoury brand extensions

Date: May 18, 2017Leave a comment

Pladis is extending its Jacob’s Mini Cheddars range with three new flavours. Red Leicester, Stilton and Smoked Applewood variants are launched this month with a £4 million media campaign incorporating […]


Lucozade Ribena Suntory focuses on brand refreshment and energy

Date: April 21, 2017Leave a comment

Lucozade Ribena Suntory has extended its Lucozade Energy range with Blackcurrant Bliss and Pineapple Punch flavours, both of which are available exclusively to the wholesale channel and come in 380ml […]


Gourmet burgers in a convenience format from Kepak

Date: March 17, 2017Leave a comment

Kepak Convenience Foods is catering to the premiumisation trend with a new offering from its Rustlers brand. The Rustlers Gourmet range consists of The Classic Burger and The BBQ Burger, […]


Radnor Hills brings family activity into play

Date: February 15, 2017Leave a comment

Radnor Hills is running a ‘Get Active With Golf’ on-pack promotion on Radnor Fizz. Entrants enter a code found on the peel-off label into for the chance to win […]


Killer flavours added to the Rockstar line-up

Date: January 14, 2017Leave a comment

AG Barr is launching a range of energy drinks, Rockstar Revolt, this month. Available in Killer Citrus and Killer Cooler variants, the 500ml cans are price-marked at 99p and come […]


£2.5 million campaign for Rustlers to boost micro-snacking category

Date: December 26, 2016Leave a comment

Over the next year, Kepak Convenience Foods is rolling out a £2.5 million marketing campaign for Rustlers to support its strategy to increase the UK’s £150 million micro-snacking category by […]


New look and recipe for Nurishment Extra

Date: November 16, 2016Leave a comment

Grace Foods is relaunching Nurishment Extra this month, backed by social media activity. New packaging is designed to improve on-shelf stand-out and a resealable lid adds attraction for the on-the-go consumer. Recipe reformulation has also included a […]


Britvic lifts spirits with relaunch of mixers

Date: October 24, 2016Leave a comment

Britvic has relaunched its mixers and juices range in a new bottle that emphasises the brand’s classic British heritage. In addition, Britvic’s Indian Tonic Water has been reformulated in response […]


Crucial launch for the cash & carry market

Date: September 26, 2016Leave a comment

The Crucial Sauce Company, a Birmingham-based manufacturer, has teamed up with SOS Wholesale as its exclusive sales & distribution partner to introduce four ‘hero’ lines from its new 500ml range […]


New crispy variant and Rio limited edition

Date: July 28, 2016Leave a comment

Mars Chocolate has extended its range with the launch of Galaxy Crispy. The product is available in 102g bars, 24 to a case, and has an rsp of £1.39. “Here […]


Rubicon Spring and Barr Mix Ups are launched

Date: June 18, 2016Leave a comment

AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of this month. Available in four […]