Imperial Tobacco has launched JPS Players Easy Rolling Tobacco.
The new product features lower levels of moisture, making the blend of fine cut tobacco easier to handle and to roll. It is available in 30g and 50g sizes (rsps £11.95 and £19.60), and each pouch includes a set of rolling papers.
Chris Street, market manager UK at Imperial Tobacco, comments: “Our research shows that consumers remain fully focused on seeking out the best value from the tobacco products they buy. This is especially true within the growing RYO segment, with the economy sector accounting for just shy of half the market at 49.87% (ITUK).
“With JPS Players being a nationally well-known and trusted brand, we’re confident this latest innovation will help retailers capitalise on the rising demand for quality tobacco products at great value price points.”
Imperial will be running a ‘National Ambassador Program’ to support the launch, with visits to approximately 481 outlets each month in over 30 cities across the UK and Northern Ireland.
Published Date: March 23, 2021