Product of the Month
Smint highlights in-home consumption occasions with ‘Fresh Moments’ campaign
Smint is back on screens this January with its ‘Fresh Moments’ campaign. Worth £5.8 million (IRI), Smint is a big player in refreshment but sales across the category fell over the course […]
Coca-Cola offers personalised Christmas cans in support of Crisis
Coca-Cola is supporting Crisis, the UK’s national homelessness charity, with a promotion offering free personalised cans of Coca-Cola zero sugar. During the promotional period, a thousand cans will be available […]
Appleton Estate Jamaica rum relaunched with new look and new blend
Campari UK has announced the relaunch of Appleton Estate Jamaica rum with a new look along with the release of a new minimum-age blend, Appleton Estate 8 Year Old Reserve. […]
Imperial Tobacco launches New Crush variants for L&B Blue and JPS Players
Imperial Tobacco has launched New Crush variants for two of its leading brands, L&B Blue and JPS Players. Designed specifically with ex-crushball consumers in mind, the latest innovations are designed […]
‘Better than you think’ campaign focuses on Rustlers’ quality credentials
Kepak has launched a national marketing campaign for Rustlers as part of a strategy to shift perceptions of the brand. ‘Better Than You Think’ puts the brand’s quality credentials at […]
WKD MIXD launched to add sophistication to ready-to-serve category
SHS Drinks has relaunched its cocktails in cans under the WKD MIXD name. Presented in 250ml slimline cans, the 5% abv drinks are available in three flavours: Raspberry, Rhubarb & […]
Mr Porky pork scratchings get a makeover to celebrate 60th anniversary
After 60 years of making pork scratchings, Mr Porky is handing over to his son to become the face of the nation’s favourite pork snacks (Kantar), reports brand owner Tayto. […]
Great British Puds hanging bags launched by Swizzels
Swizzels has launched a new hanging bag product, Great British Puds. The new line includes four varieties of individually-wrapped chew bars in classic British dessert flavours: sticky toffee pudding, lemon […]
Kettle unveils Thai Sweet Chilli potato chips variant
Kettle Foods has announced the launch of a new Thai Sweet Chilli variant of its signature hand-cooked potato chips. With an rsp of £1.99, the new recipe has been developed […]
CCEP introduces cherry variant of Coca-Cola Energy
Coca-Cola European Partners (CCEP) is building on the success of Coca-Cola Energy, which generated almost £4 million worth of sales in 2019, by unveiling a new cherry-flavoured variant in a […]
California Walnut Commission launches global marketing initiative
The California Walnut Commission has launched a ‘Power of 3’ global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple […]
Kepak unveils its first vegetarian burger with anticipated sales of £2 million
Kepak Consumer Foods has responded to the growing interest in meat-free products with its first vegetarian burger under the Rustlers brand. The plant-based option (rsp £2) is made with chickpea, […]
