‘Better than you think’ campaign focuses on Rustlers’ quality credentials

Kepak has launched a national marketing campaign for Rustlers as part of a strategy to shift perceptions of the brand.

‘Better Than You Think’ puts the brand’s quality credentials at the heart of its identity and is designed to position Rustlers as the perfect meal solution for time-pressed consumers.

“As the No.1 micro snack, with sales over £110 million, growing at 11% (Nielsen), we know we have a large loyal following who love our products and buy into the brand time and time again, but we’re going to accelerate growth by challenging and changing perceptions amongst people who have yet to try it,” says Adrian Lawlor, marketing & business development director.

The campaign includes in-store activation, text-to-win competitions giving away free product and shopping vouchers, a Deliveroo partnership and an out-of-home advertising, radio and social media campaign.

“We’ll be supporting the convenience channel with field sales, trade marketing and category advice to enable them to cash in on this opportunity. The additional demand created by this will create an opportunity for our wholesaler partners,” adds Lawlor.

Tel: Kepak (01772) 688300