Mr Porky pork scratchings get a makeover to celebrate 60th anniversary
After 60 years of making pork scratchings, Mr Porky is handing over to his son to become the face of the nation’s favourite pork snacks (Kantar), reports brand owner Tayto.
The younger Mr Porky has already put his stamp on the new-look range, which now comprises three products.
New to the range is Mr Porky Hand Cooked Scratchings, described as premium product that is hand-cooked in small batches to be the ‘ultimate pork scratching’. The product scored the highest in blind testing (Wirral Sensory Services) and the packs had the highest purchase intent of any pack in consumer research. Mr Porky Hand Cooked Scratchings come in 40g packs (rsp £1) and 65g packs (rsp £1.49).
Original Scratchings – the UK’s best-selling scratching – is now presented in refreshed packaging. Previously called Crackles, the product has been renamed Scratchings in line with consumer feedback but the triple-cooked product is unchanged and the packs retain their distinctive gold look. Original Scratchings are available in 65g packs (rsp £1) and a 6 x 16.5g pack (rsp £2).
Crispy Strips is also now available in updated packaging. The pork snack offers a lighter bite that is attracting new consumers and opening up new pork snacking occasions. A 35g pack has an rsp of £1.
The new range is being launched first in Sainsbury’s in mid-July before rolling out across all major multiples, as well as the convenience channel and on-trade outlets, over the following weeks.
“The packs may look different, but young Mr Porky assures us the terrific taste and quality we’ve all enjoyed for the last 60 years will not change and will remain the same for generations to come!” says a company spokesperson.
