Coca-Cola is supporting Crisis, the UK’s national homelessness charity, with a promotion offering free personalised cans of Coca-Cola zero sugar.
During the promotional period, a thousand cans will be available each day as a personal momento or special gift for a friend or loved one. The giveaway is accessed by scanning a QR code on special Christmas packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet Coke or by heading to https://cokecreation.co.uk/christmas/
For every can that is personalised and ordered, Coca-Cola will donate £2 to Crisis, with a total of £50,000 being given to the charity this Christmas season.
Kris Robbens, marketing director at Coca-Cola Great Britain, says: “Christmas is all about sharing special moments with friends and loved ones and we hope people enjoy the opportunity to create their own personalised festive Coca-Cola zero sugar can this Christmas, whether that be for themselves or as a gift.
“This year has been challenging for so many people and whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support more than ever before. This year, we’re really pleased to continue our longstanding association with Crisis to support the charity with a donation on behalf of every can ordered.”
Ian Richards, head of Crisis Christmas, said: “No one should be homeless and alone this Christmas. It’s been a difficult year for us all, but thanks to the generosity of our supporters, we’ve been able to adapt our frontline services and be there for people without a safe and stable place to call home.
“We’re extremely grateful to Coca-Cola for their ongoing support. With their help, we can give people a Crisis Christmas, so they can find a path out of homelessness for good.”Published Date: December 8, 2020