Kettle Foods has announced the launch of a new Thai Sweet Chilli variant of its signature hand-cooked potato chips.
Kizzy Beckett, senior brand manager at Kettle Chips, said: “We thought it was time to bring something more flavoursome and interesting to the table and consumers have agreed.
“When we first taste-tested our Thai Sweet Chilli crisps with consumers, we were amazed to see such a strong preference for our new recipe. Even our earliest product tests showed that consumers are 23% more likely to purchase Kettle Thai Sweet Chilli than the next market leader (Wirral Sensory Services). There was a big gap in the market for a more authentically Thai seasoning from a trusted brand, which we have now filled.”
The NPD will be supported with a nationwide marketing campaign that goes live later this year, including TV idents, social media activation and PR.