Following the success of its Nescafé Gold Blend ‘Win A Van’ competition last year, Nestlé is launching a new competition giving cash & carry/wholesale customers the chance to win £1,000 each month until the end of April.
To enter, customers simply buy a case of 6 x 95g Nescafé Gold Blend and text GOLD to 60060 with their name, business name, postcode and 8 digit code. Customers should retain their receipts.
Participating wholesalers include Unitas, Sugro, Bestway, Booker, Booker Retail Partners, Musgrave, National Buying Consortium, Nisa, Spar and Morrisons Wholesale.
The Gold Blend range now features a new and improved recipe, with a 60/40 win over key competitors in terms of a rich aroma and a smooth taste, reports Nestlé. In addition to the competition, the relaunch is being backed with new communications, including a TV advert, focused on the superiority of Gold Blend.
With higher demand for coffee quality at home, consumers are trading up their coffee experiences in home (IGD).
Nescafé Gold Blend is the UK’s No 1 premium instant coffee (IRI), and five million more households now buy Nescafé Gold Blend than in 2017 (KWP). In total, an additional 375 million cups of Gold Blend are consumed per year versus 2017 (IRI, KWP, Ocado).