Kepak launches football-themed consumer and retailer promotion for Rustlers

Kepak is encouraging convenience retailers to get match day ready with its latest campaign for Rustlers.

The initiative is designed to showcase the £106 million brand’s credentials as the ‘perfect partner’ for the sporting event of the season.

Throughout the tournament, Rustlers is giving shoppers the chance to win one of many chances to host the ultimate in-home football party alongside a variety of other prizes.

Free PoS kits to promote the competition and drive sales are available to retailers via the Rustlers trade website

In addition, retailers who take advantage of the campaign and stock up on three cases from Rustlers’ bestselling range can enter a prize draw to win £1,000 cash.

“At a time when we are all more aware of budget pressures, we expect to see an increase in at-home occasions, with consumers coming together to enjoy a winter of sport, presenting an opportunity for retailers who can tap into this by creating meal deals targeted specifically at the occasion,” says Elaine Rothballer, head of marketing consumer brands.

“Rustlers meets shopper demand for tasty meal options that are quick to prepare and perfect to be enjoyed during matches – no sporting fan wants to part with the screen for too long when watching a match! Creating offers that link Rustlers with drinks, savoury sides and snacks will offer shoppers the complete meal solution that gives them the value they’re looking for.”

For more information about the promotion, visit

Published Date: October 26, 2022
Category: Product of the Month