Product of the Month

Green and clean changes made to Radnor Splash range

Date: July 23, 2019Leave a comment

Radnor Hills has introduced a new shape, 100% recyclable bottle for the 500ml Radnor Splash. The embossed bottle is designed to increase on-shelf stand-out, with an impactful shape. In addition, […]

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Premium nature of prunes highlighted by California Prune Board

Date: June 24, 2019Leave a comment

California Prune Board has revamped its brand to highlight the benefits of California prunes. “Market research has shown that the only thing holding people back from eating more prunes is […]

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Moments of Bliss from Aero with boxed chocolate selection

Date: May 22, 2019Leave a comment

Nestlé Confectionery has introduced a premium boxed chocolate selection from its Aero brand. Tapping into the demand for light textured but indulgent products, Aero Bliss contains individually-wrapped milk chocolates filled […]

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Top four Echo Falls wines feature striking new labels

Date: April 30, 2019Leave a comment

Accolade Wines is highlighting reasons to celebrate with its Echo Falls range. The supplier is featuring a range of striking new labels across its top four still wine variants – […]

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Surge in sales of Herald disposable products

Date: March 19, 2019Leave a comment

British manufacturer and importer of quality disposables Herald is enjoying an increase in sales across its full product range. For over 30 years, the family-run company has provided disposable products […]

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Lucozade makes Apple Blast a permanent variant

Date: February 22, 2019Leave a comment

Lucozade Ribena Suntory is bringing a new addition to its permanent range this year with the Apple Blast variant. The flavour came to market last year as a limited-edition release […]

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Cadbury Dairy Milk Freddo Treasures launched with days out inspiration

Date: January 9, 2019Leave a comment

Mondelez International has brought family-friendly innovation to Cadbury’s £25.1 million Freddo brand. The new Cadbury Dairy Milk Freddo Treasures have an rsp of 90p and are only 76 calories. The […]

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Aunt Bessie’s benefits from NPD and a £5 million campaign

Date: November 20, 2018Leave a comment

Aunt Bessie’s has invested £5 million in its biggest-ever marketing campaign and a new strategic direction to promote the roast dinner. Midweek consumption has driven a 4.2% increase in the […]

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Taylors standardises retail and catering tea bag offering

Date: September 13, 2018Leave a comment

Taylors of Harrogate is increasing the tea bag weight of its One Cup products to match its retail offering. “We’re delighted to announce this change, a first for the industry,” […]

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On-the-go smoothie bowl from Kellogg’s

Date: August 22, 2018Leave a comment

Kellogg’s is targeting the millennial market with its new Joyböl brand for the on-the-go occasion. Joyböl pots are an all-in-one fruit smoothie bowl containing grains, nuts, seeds and fruit. There’s […]

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Summer activity heats up for CCEP brands

Date: July 12, 2018Leave a comment

Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences. Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, […]

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Maltesers Buttons and Truffles: bitesize and gifting NPD

Date: June 19, 2018Leave a comment

Mars Wrigley Confectionery UK has announced NPD from its power brand Maltesers that sees a combined media spend of £2.5 million. Maltesers Buttons are a bitesize product containing the Maltesers […]

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