Product of the Month

Cadbury Dairy Milk Freddo Treasures launched with days out inspiration

Date: January 9, 2019Leave a comment

Mondelez International has brought family-friendly innovation to Cadbury’s £25.1 million Freddo brand. The new Cadbury Dairy Milk Freddo Treasures have an rsp of 90p and are only 76 calories. The […]

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Aunt Bessie’s benefits from NPD and a £5 million campaign

Date: November 20, 2018Leave a comment

Aunt Bessie’s has invested £5 million in its biggest-ever marketing campaign and a new strategic direction to promote the roast dinner. Midweek consumption has driven a 4.2% increase in the […]

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Taylors standardises retail and catering tea bag offering

Date: September 13, 2018Leave a comment

Taylors of Harrogate is increasing the tea bag weight of its One Cup products to match its retail offering. “We’re delighted to announce this change, a first for the industry,” […]

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On-the-go smoothie bowl from Kellogg’s

Date: August 22, 2018Leave a comment

Kellogg’s is targeting the millennial market with its new Joyböl brand for the on-the-go occasion. Joyböl pots are an all-in-one fruit smoothie bowl containing grains, nuts, seeds and fruit. There’s […]

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Summer activity heats up for CCEP brands

Date: July 12, 2018Leave a comment

Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences. Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, […]

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Maltesers Buttons and Truffles: bitesize and gifting NPD

Date: June 19, 2018Leave a comment

Mars Wrigley Confectionery UK has announced NPD from its power brand Maltesers that sees a combined media spend of £2.5 million. Maltesers Buttons are a bitesize product containing the Maltesers […]

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Kettle Foods relaunches price-marked sharing bags

Date: May 24, 2018Leave a comment

Kettle Foods is targeting the independent convenience sector with the relaunch of its price-marked sharing bags of Kettle Chips. The new range offers a £1 price point for 80g sharing […]

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Kepak brings Rustlers breakfast offering to convenience

Date: April 20, 2018Leave a comment

Kepak Convenience Foods is launching a new product to target the increasingly popular breakfast occasion. The Rustlers All Day Breakfast Sausage Muffin has an rsp of £1.50 and is backed […]

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Nestlé Professional invests in a Gold future

Date: March 15, 2018Leave a comment

Nestlé Professional has unveiled its biggest rebrand yet for its premium coffee brand Nescafé Gold. The new look has been designed to bring a touch of class with brushed champagne […]

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Rio in partnership with racing driver Bobby Thompson

Date: February 12, 2018Leave a comment

Hall & Woodhouse has announced a partnership between its tropical soft drink brand Rio and British Touring Car Championship driver Bobby Thompson. “At 21, having just been given the huge […]

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Weetabix gives rewards to retailers in 2018

Date: January 11, 2018Leave a comment

Weetabix has launched a national competition offering three prizes of a Ford Transit van to convenience retailers. The promotion runs until the end of February, supported by trade advertising and […]

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Mondelez brings small sharing opportunities with new Maynards Bassetts range

Date: November 15, 2017Leave a comment

Mondelez International superbrand Maynards Bassetts includes a new range of small bags, aimed at recruiting younger consumers to the category. Available in 70g non price-marked packs (rsp 60p) and 50p PMPs, there are […]

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