Product of the Month

Maltesers Buttons and Truffles: bitesize and gifting NPD

Date: June 19, 2018Leave a comment

Mars Wrigley Confectionery UK has announced NPD from its power brand Maltesers that sees a combined media spend of £2.5 million. Maltesers Buttons are a bitesize product containing the Maltesers […]

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Kettle Foods relaunches price-marked sharing bags

Date: May 24, 2018Leave a comment

Kettle Foods is targeting the independent convenience sector with the relaunch of its price-marked sharing bags of Kettle Chips. The new range offers a £1 price point for 80g sharing […]

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Kepak brings Rustlers breakfast offering to convenience

Date: April 20, 2018Leave a comment

Kepak Convenience Foods is launching a new product to target the increasingly popular breakfast occasion. The Rustlers All Day Breakfast Sausage Muffin has an rsp of £1.50 and is backed […]

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Nestlé Professional invests in a Gold future

Date: March 15, 2018Leave a comment

Nestlé Professional has unveiled its biggest rebrand yet for its premium coffee brand Nescafé Gold. The new look has been designed to bring a touch of class with brushed champagne […]

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Rio in partnership with racing driver Bobby Thompson

Date: February 12, 2018Leave a comment

Hall & Woodhouse has announced a partnership between its tropical soft drink brand Rio and British Touring Car Championship driver Bobby Thompson. “At 21, having just been given the huge […]

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Weetabix gives rewards to retailers in 2018

Date: January 11, 2018Leave a comment

Weetabix has launched a national competition offering three prizes of a Ford Transit van to convenience retailers. The promotion runs until the end of February, supported by trade advertising and […]

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Mondelez brings small sharing opportunities with new Maynards Bassetts range

Date: November 15, 2017Leave a comment

Mondelez International superbrand Maynards Bassetts includes a new range of small bags, aimed at recruiting younger consumers to the category. Available in 70g non price-marked packs (rsp 60p) and 50p PMPs, there are […]

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Responsible cleaning takes a step forward with Delphis Eco

Date: October 16, 2017Leave a comment

Delphis Eco has introduced the first 100% post-consumer recycled (PCR) plastic packaging, created after five years of research. With environmental concerns a major focus for suppliers, this breakthrough signals a […]

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Ferrero NPD urges retailers to B-ready for extra countline sales

Date: September 18, 2017Leave a comment

Ferrero’s Nutella brand is entering the countlines category with Nutella B-ready. The new product has already performed well in France and Italy – where it was named Product of the […]

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AG introduces celebration packs of Rubicon for Diwali

Date: August 13, 2017Leave a comment

AG Barr is encouraging wholesalers and retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon. Rubicon’s Mango, Guava and Passion flavours […]

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Grace Foods seeks to accelerate aloe vera drinks growth

Date: July 11, 2017Leave a comment

Grace Foods is updating its market-leading Grace Aloe Vera soft drinks range with a new look. The new pack designs feature a prominent new strapline, ‘Say Aloe’, and coincide with […]

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Coca-Cola European Partners makes a smart move in flavour

Date: June 15, 2017Leave a comment

Coca-Cola European Partners is launching three Glacéau Smartwater products. Sparkling Berry & Kiwi, Lemon and Green Apple variants have zero sugar, zero calories and all-natural flavours, and are available in […]

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