Product of the Month
KP Snacks launches £50,000 McCoy’s giveback for retailers
KP Snacks has unveiled a £50,000 McCoy’s Giveback promotion, supporting retailers and their staff amidst ongoing pressures they are facing. Running for eight weeks from 19 September, the McCoy’s Giveback […]
New summer campaign introduced for Rio
Boost Drinks has unveiled a new summer campaign for Rio, inspired by the brand’s fruity tropical flavours. The ‘Sunshine Sells’ campaign comprises engaging trade activity including in-depot sampling activations and […]
Old Jamaica promotion launched with rewards for wholesale customers
Refresco is bringing back Golden Hour this summer by launching a new campaign for Old Jamaica utilising augmented reality (AR). At a time when home and work lines are becoming […]
Cadbury asks consumers to guess flavours of new Mystery Bars
Mondelez has launched a nationwide competition for consumers to guess the flavours of two new Cadbury Mystery Bars. Consumers enter the competition online at www.mysterybars.cadbury.co.uk which can also be accessed […]
Barr Soft Drinks launches campaign to boost summer sales of Rubicon
Barr Soft Drinks is launching a new campaign for Rubicon that will reach 78% of 16-34 year old soft drinks shoppers this summer. ‘Made of Different Stuff’’ will run on […]
JTI launches two ultra-value brands with introductory wholesale deal
JTI has launched two of its established brands into the ultra-value segment. Featuring the lowest recommended retail prices from JTI are Benson & Hedges Blue Rolling Tobacco (available in England […]
JUUL Labs unveils next-generation system JUUL2
JUUL Labs has unveiled its next-generation system, JUUL2. JUUL2 has been updated from previous versions with new technology and features for adult smokers, including the capability to combat potentially harmful […]
Boost Drinks adds Mocha variant to iced coffee range
Boost Drinks has expanded its range of ready-to-drink coffee products with a new Mocha flavour. The new variant offers extended shelf life compared to other brands, and the £1 PMP […]
Sleek can introduced for two flavours of Rubicon Spring
Two flavours of Rubicon Spring have been introduced in 330ml sleek cans. Black Cherry Raspberry and Orange Mango are now available in the new format, as singles (rsp £1.29) and […]
Nomadic Dairy launches first-ever on-pack promotion
Nomadic Dairy is running the brand’s first-ever on-pack promotion across its best-selling Yogurt & Oat Clusters range. Featured on all five flavour variants, including the recently launched limited-edition, Honeycomb & […]
Weekend experiences to be won in new Cadbury Hot Chocolate promotion
Consumers can win weekend experiences in a new promotion from Mondelez on Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g. Running from mid-January for three months, the ‘Make It […]
Vimto Winter Warmer available until end of January
Nichols has brought back the seasonal limited-edition Vimto squash flavour ‘Winter Warmer’. Available in a 725ml bottle format, Winter Warmer is on-shelf until the end of January 2022, whilst stocks […]
