Product of the Month

KP Snacks launches £50,000 McCoy’s giveback for retailers

Date: September 10, 2022Leave a comment

KP Snacks has unveiled a £50,000 McCoy’s Giveback promotion, supporting retailers and their staff amidst ongoing pressures they are facing. Running for eight weeks from 19 September, the McCoy’s Giveback […]


New summer campaign introduced for Rio

Date: August 17, 2022Leave a comment

Boost Drinks has unveiled a new summer campaign for Rio, inspired by the brand’s fruity tropical flavours. The ‘Sunshine Sells’ campaign comprises engaging trade activity including in-depot sampling activations and […]


Old Jamaica promotion launched with rewards for wholesale customers

Date: August 4, 2022Leave a comment

Refresco is bringing back Golden Hour this summer by launching a new campaign for Old Jamaica utilising augmented reality (AR). At a time when home and work lines are becoming […]


Cadbury asks consumers to guess flavours of new Mystery Bars

Date: July 25, 2022Leave a comment

Mondelez has launched a nationwide competition for consumers to guess the flavours of two new Cadbury Mystery Bars. Consumers enter the competition online at which can also be accessed […]


Barr Soft Drinks launches campaign to boost summer sales of Rubicon

Date: June 7, 2022Leave a comment

Barr Soft Drinks is launching a new campaign for Rubicon that will reach 78% of 16-34 year old soft drinks shoppers this summer. ‘Made of Different Stuff’’ will run on […]


JTI launches two ultra-value brands with introductory wholesale deal

Date: May 16, 2022Leave a comment

JTI has launched two of its established brands into the ultra-value segment. Featuring the lowest recommended retail prices from JTI are Benson & Hedges Blue Rolling Tobacco (available in England […]


JUUL Labs unveils next-generation system JUUL2

Date: April 19, 2022Leave a comment

JUUL Labs has unveiled its next-generation system, JUUL2. JUUL2 has been updated from previous versions with new technology and features for adult smokers, including the capability to combat potentially harmful […]


Boost Drinks adds Mocha variant to iced coffee range

Date: March 30, 2022Leave a comment

Boost Drinks has expanded its range of ready-to-drink coffee products with a new Mocha flavour. The new variant offers extended shelf life compared to other brands, and the £1 PMP […]


Sleek can introduced for two flavours of Rubicon Spring

Date: February 21, 2022Leave a comment

Two flavours of Rubicon Spring have been introduced in 330ml sleek cans. Black Cherry Raspberry and Orange Mango are now available in the new format, as singles (rsp £1.29) and […]


Nomadic Dairy launches first-ever on-pack promotion

Date: February 2, 2022Leave a comment

Nomadic Dairy is running the brand’s first-ever on-pack promotion across its best-selling Yogurt & Oat Clusters range. Featured on all five flavour variants, including the recently launched limited-edition, Honeycomb & […]


Weekend experiences to be won in new Cadbury Hot Chocolate promotion

Date: December 23, 2021Leave a comment

Consumers can win weekend experiences in a new promotion from Mondelez on Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g. Running from mid-January for three months, the ‘Make It […]


Vimto Winter Warmer available until end of January

Date: December 1, 2021Leave a comment

Nichols has brought back the seasonal limited-edition Vimto squash flavour ‘Winter Warmer’. Available in a 725ml bottle format, Winter Warmer is on-shelf until the end of January 2022, whilst stocks […]