Product of the Month

California Walnut Commission launches global marketing initiative

Date: February 21, 2020Leave a comment

The California Walnut Commission has launched a ‘Power of 3’ global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple […]


Kepak unveils its first vegetarian burger with anticipated sales of £2 million

Date: January 16, 2020Leave a comment

Kepak Consumer Foods has responded to the growing interest in meat-free products with its first vegetarian burger under the Rustlers brand. The plant-based option (rsp £2) is made with chickpea, […]


CCEP extends Espresso Monster range and launches PMP options

Date: December 2, 2019Leave a comment

Coca-Cola European Partners has expanded its Espresso Monster range with the launch of a new flavour, Espresso Salted Caramel, designed to appeal to coffee drinkers and energy drink lovers alike. […]


Swizzels launches Halloween campaign to prompt awareness

Date: October 17, 2019Leave a comment

Swizzels has launched a ‘Scared or Prepared’ campaign for the Halloween period. The supplier, which makes more than one billion sweets for Halloween, has launched a short promotional film showcasing […]


Global Brands launches new on-trend Flare flavour

Date: September 20, 2019Leave a comment

Global Brands increased its independent-exclusive Flare range of ready-to-serve cocktails. A new Passion Fruit Martini variant joins the existing line-up of Mojito, Cosmo and On The Beach variants of lightly sparkling cocktails in […]


Refresco relaunches Ben Shaws with retro-style graphics

Date: August 25, 2019Leave a comment

Refresco has relaunched its Ben Shaws brand with a design nod to traditional Yorkshire roots and much-loved flavours. Retro-style graphics and quirky captions have been used to draw attention to the five-strong range of […]


Green and clean changes made to Radnor Splash range

Date: July 23, 2019Leave a comment

Radnor Hills has introduced a new shape, 100% recyclable bottle for the 500ml Radnor Splash. The embossed bottle is designed to increase on-shelf stand-out, with an impactful shape. In addition, […]


Premium nature of prunes highlighted by California Prune Board

Date: June 24, 2019Leave a comment

California Prune Board has revamped its brand to highlight the benefits of California prunes. “Market research has shown that the only thing holding people back from eating more prunes is […]


Moments of Bliss from Aero with boxed chocolate selection

Date: May 22, 2019Leave a comment

Nestlé Confectionery has introduced a premium boxed chocolate selection from its Aero brand. Tapping into the demand for light textured but indulgent products, Aero Bliss contains individually-wrapped milk chocolates filled […]


Top four Echo Falls wines feature striking new labels

Date: April 30, 2019Leave a comment

Accolade Wines is highlighting reasons to celebrate with its Echo Falls range. The supplier is featuring a range of striking new labels across its top four still wine variants – […]


Surge in sales of Herald disposable products

Date: March 19, 2019Leave a comment

British manufacturer and importer of quality disposables Herald is enjoying an increase in sales across its full product range. For over 30 years, the family-run company has provided disposable products […]


Lucozade makes Apple Blast a permanent variant

Date: February 22, 2019Leave a comment

Lucozade Ribena Suntory is bringing a new addition to its permanent range this year with the Apple Blast variant. The flavour came to market last year as a limited-edition release […]