Product of the Month

Barr Soft Drinks launches campaign to boost summer sales of Rubicon

Date: June 7, 2022Leave a comment

Barr Soft Drinks is launching a new campaign for Rubicon that will reach 78% of 16-34 year old soft drinks shoppers this summer. ‘Made of Different Stuff’’ will run on […]


JTI launches two ultra-value brands with introductory wholesale deal

Date: May 16, 2022Leave a comment

JTI has launched two of its established brands into the ultra-value segment. Featuring the lowest recommended retail prices from JTI are Benson & Hedges Blue Rolling Tobacco (available in England […]


JUUL Labs unveils next-generation system JUUL2

Date: April 19, 2022Leave a comment

JUUL Labs has unveiled its next-generation system, JUUL2. JUUL2 has been updated from previous versions with new technology and features for adult smokers, including the capability to combat potentially harmful […]


Boost Drinks adds Mocha variant to iced coffee range

Date: March 30, 2022Leave a comment

Boost Drinks has expanded its range of ready-to-drink coffee products with a new Mocha flavour. The new variant offers extended shelf life compared to other brands, and the £1 PMP […]


Sleek can introduced for two flavours of Rubicon Spring

Date: February 21, 2022Leave a comment

Two flavours of Rubicon Spring have been introduced in 330ml sleek cans. Black Cherry Raspberry and Orange Mango are now available in the new format, as singles (rsp £1.29) and […]


Nomadic Dairy launches first-ever on-pack promotion

Date: February 2, 2022Leave a comment

Nomadic Dairy is running the brand’s first-ever on-pack promotion across its best-selling Yogurt & Oat Clusters range. Featured on all five flavour variants, including the recently launched limited-edition, Honeycomb & […]


Weekend experiences to be won in new Cadbury Hot Chocolate promotion

Date: December 23, 2021Leave a comment

Consumers can win weekend experiences in a new promotion from Mondelez on Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g. Running from mid-January for three months, the ‘Make It […]


Vimto Winter Warmer available until end of January

Date: December 1, 2021Leave a comment

Nichols has brought back the seasonal limited-edition Vimto squash flavour ‘Winter Warmer’. Available in a 725ml bottle format, Winter Warmer is on-shelf until the end of January 2022, whilst stocks […]


Ritter Sport unveils its range for the festive season

Date: November 15, 2021Leave a comment

Ritter Sport has unveiled its 2021 festive range, with its three bestselling Winter Edition 100g bars returning to shelves in newly designed matte film packaging. The Caramelized Almonds variant comprises […]


Halloween Trick & Mix Party Pack launched under Bebeto brand

Date: October 7, 2021Leave a comment

Kervan Gida has launched a Halloween Trick & Mix Party Pack under its Bebeto brand. The Halal-certified 750g pack is available via the distributor Bramble Foods and contains a mix of […]


Takis snack brand launched in UK backed by £1m campaign

Date: September 15, 2021Leave a comment

Takis, the Mexican rolled tortilla brand, is being launched in the UK, supported with a £1 million above-the-line marketing campaign. The Grupo Bimbo owned brand has a global retail market […]


Meadow Vale improves sustainability of Goodness Me! brand

Date: August 19, 2021Leave a comment

Meadow Vale Foods has developed the Goodness Me! brand to be more sustainable. Nigel O’Donnell, managing director, explained: “The new-look GoodnessMe packaging is now fully recyclable, eliminating at least nine […]