Cadbury asks consumers to guess flavours of new Mystery Bars

Mondelez has launched a nationwide competition for consumers to guess the flavours of two new Cadbury Mystery Bars.

Consumers enter the competition online at www.mysterybars.cadbury.co.uk which can also be accessed via a QR code on-pack.

The promotion is being supported by in-store support, plus digital, out-of-home, social media, audio and PR activities.

Pippa Rodgers, brand manager Cadbury Dairy Milk at Mondelez International, said: “We are incredibly excited to launch this brand new competition from Cadbury Dairy Milk and challenge the nation to solve the flavours of Cadbury Mystery Bars.

“We can’t wait to see the public’s reactions and creative guesses as friends and family come together to solve the mystery flavours!”