Barr Soft Drinks launches campaign to boost summer sales of Rubicon

Barr Soft Drinks is launching a new campaign for Rubicon that will reach 78% of 16-34 year old soft drinks shoppers this summer.

‘Made of Different Stuff’’ will run on broadcast on demand from 16 June, and the campaign will also include out of home, social and digital advertising, plus sampling and shopper marketing activity.

Bespoke PoS for wholesalers to create in-depot theatre and drive incremental sales will be available alongside PoS and display units for retailers. Retailers and wholesalers interested in ordering PoS should email trademarketing@agbarr.co.uk with their request and store or depot details.

Rubicon is one of the fastest growing soft drinks brands, up 43% in the last year and selling an additional 14 million units since last year (IRI).

Adrian Troy, marketing director at Barr Soft Drinks, says: “We’re encouraging wholesalers and retailers to stock up on Rubicon Still, Sparkling and Spring in all pack formats and make the most of our in-depot and in-store activation tools to boost category sales throughout the crucial summer period.

“Our new “Made of Different Stuff” campaign is designed to remind our core demographic of 16-34 year old soft drinks shoppers that Rubicon is the brand for them. Brand awareness will be at an all-time high and we’ll be driving new and existing shoppers to fixture with a programme of impactful advertising, supported by eye-catching PoS.”