KP unveils McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ PMPs

KP Snacks is expanding its McCoy’s Epic Eats range with Chip Shop Curry Sauce and Bangin’ BBQ flavours in a £1.25 PMP format.

The new lines are non-HFSS, with 45% less salt than standard potato crisps on average. Their introduction follows the success of the McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ multipacks, which were launched earlier this year.

KP Snacks reports that £1.25 PMPs are growing  by 27.8% in the crisps, snacks & nuts category (Nielsen), driving 61% of independents’ sales. KP Snacks’ own £1.25 PMP range is growing by 43.8% (Nielsen).

Matt Collins, trading director at KP Snacks, says: “We are delighted to be expanding our market-leading £1.25 PMP portfolio with two bold flavours from the McCoy’s Epic Eats range. Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers.

“We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”

McCoy’s Epic Eats has contributed £5 million to brand sales (Nielsen) since being launched in February this year in Nacho Cheese and Spicy Salsa variants.