CCEP unveils festive support for Coca-Cola and Schweppes

Coca-Cola Europacific Partners (CCEP) has introduced festive packs and an on-pack promotion for Coca-Cola, giving consumers the opportunity to win a trip to Lapland.

Until 20 December, shoppers can enter a prize draw via the Coca-Cola App by scanning QR codes on festive-themed cans and bottles of Coca-Cola Original Taste, Coca-Cola Zero Sugar and the Coca-Cola Zero Sugar Cherry. Five consumers will win a trip for two to Lapland.

Entrants will also be in with the chance of winning Christmas cooking masterclasses, Christmas table decorations and food delivery vouchers, as well as Coca-Cola themed collectables including baubles and socks.

Convenience retailers can access festive Coca-Cola branded point-of-sale materials from My.CCEP.com.

Rob Yeomans, vice-president, commercial development at CCEP GB, says: “Christmas is a key time of year for retailers and is the number one calendar moment for sparkling soft drinks (Nielsen). Coca-Cola has become synonymous with Christmas thanks to the iconic campaigns that consumers look forward to every year. This year’s campaign is about inspiring small acts of kindness, be that within a family, hometown of wider community, whilst our new limited-edition packs and prize giveaway will help retailers create excitement in stores.

“Our aim is to help households across the country to create special Christmas celebrations at home. Coca-Cola is a perfect accompaniment to these social occasions, with more than half of consumers saying that Coca-Cola complements the food they make. We’d encourage retailers to make the most of the opportunities that Christmas brings, including the creation of cross-category displays in store and occasion-led messaging at fixture which can help double shopper engagement and increase sales (Connecta).”

CCEP has also announced the return of the Schweppes ‘Born Social’ campaign in the run-up to Christmas, alongside winter-themed limited-edition bottles and mini cans of Schweppes Tonic and Slimline Tonic.

Schweppes’ Christmas campaign features the tagline ‘Being festive together beats being apart’ and is running across cinema, video-on-demand, out-of-home advertising, social media and digital partnerships.

Yeomans says: “More people in GB are planning to host get-togethers in the home this Christmas as they cut back on going out (yourmoney.com), making it a key period for retailers to drive sales with exciting activations and well-known brands like Schweppes, the No.1 mixer brand in convenience (Nielsen).

“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our one-litre or multipack can formats which are ideal for those at-home or party occasions with friends and family.”