Mondelez introduces non-HFSS range of Cadbury Brunch bars

Mondelez International has introduced a non-HFSS range of Cadbury Brunch bars.

Cadbury Brunch Light is available in two flavours, Honey & Oat and Orange, and each bar contains fewer than 100 calories.

Cadbury Brunch Light follows the success of Cadbury Brunch Oats, which is the most popular snack in the Cadbury Biscuit range, and Cadbury Brunch Chocolate Chip, which is now the number 1 SKU within healthier biscuits (Nielsen).

Bethany Wenn, brand manager for Cadbury Brunch, says: “This innovation comes to market backed by shopper insight to help it cater to a real category demand from consumers. Packed full of wholegrain oats and containing 12% Cadbury milk chocolate in each bar, the Cadbury Brunch Light range is irresistibly delicious – while also being below 100 calories a portion!

“We know that shoppers are on the hunt for lower calorie cereal bars that still taste great, so the delicious new Cadbury Brunch Light bars are certainly set to be a hit in store. Cadbury Brunch has always carried healthier snacking cues so this latest launch will help retailers unlock more of these health-conscious sales.”

The Cadbury Brunch Light bars join Mondelez International’s growing range of non-HFSS offerings which includes belVita Soft Bakes in Apricot, Blueberry, Golden Oats, and Red Berries flavours, the Maynards Bassetts Juicies range, and Cadbury Fruitier and Nuttier.