Product & Promotions News
STG launches consumer sampling campaign and holiday prize draw
Scandinavian Tobacco Group UK (STG) has announced a summer sampling campaign for its XQS nicotine pouch brand, offering consumers the chance to win a weekend in Ibiza and other prizes. […]
Reh Kendermann unveils a refreshed look for the Black Tower brand
The heritage brand Black Tower, owned by German wine producer Reh Kendermann, has been relaunched with a fresh new look. Black Tower has been a mainstay of the UK wine […]
Cadbury Twirl says ‘no to slow’ with new campaign
Mondelez International has launched a campaign to celebrate Cadbury Twirl’s ‘melt-in-your mouth chocolatiness, crafted to appeal to consumers who are looking for a fast-hitting chocolate fix’. The messaging, ‘Zero to […]
KP Snacks launches new retailer guide to CSN category
KP Snacks has launched Excite & Engage, a new guide designed to help convenience retailers capitalise on the impulse purchase and increase crisps, snacks & nuts (CSN) sales by engaging […]
Swizzels marks 70 years of Refreshers with initiative to ‘refresh’ communities
To celebrate the 70th anniversary of Refreshers, Swizzels has launched The Great Community Refresh – a nationwide initiative to give back to those who have supported the brand for decades. […]
Pringles and Cheez-It hit more than 20 wholesale depots for Flavour Fest ‘25
Kellanova has announced that Pringles and Cheez-It are joining forces to present the first ever Flavour Fest ’25 – two weeks of wholesale depot takeovers, showcasing how retailers can drive […]
Zest Food Partners teams up with Global Fries to chip into UK foodservice
Zest Food Partners has announced a new partnership with Global Fries, a Belgian producer of high-quality frozen potato products. Global Fries, based in Vleteren, West Flanders, has rapidly expanded since […]
Fisherman’s Friend backed with publicity campaign during hay fever season
Fisherman’s Friend is urging retailers to make sure they don’t leave shoppers disappointed this hay fever season, as demand for relief from the annual ailment is predicted to soar. With […]
Swizzels launches two HFSS-compliant Squashies products
Swizzels has launched two new HFSS-compliant products – Squashies Tropical and Squashies Sour Shooting Stars. Landing on shelves in time for summer, the new additions to the Squashies line-up – […]
Mondelez unveils a new pack design for LU
Mondelez International has unveiled a new pack design for LU, the biscuit brand renowned for its French heritage. LU is the fastest growing brand in the special treat biscuits segment, […]
BrewDog collaborates with Booker and Co-op for exclusive brews
Tapping into the evolving fruit beer trend, BrewDog has collaborated with Booker and Co-op to introduce two new exclusive fruity beers. Exclusive to Booker, Orange Crush (4.3% abv) is an IPA […]
Hamlyns of Scotland teams up with The Hebridean Baker
Banffshire-based Hamlyns of Scotland has announced a new partnership with Coinneach MacLeod, the Hebridean Baker. This follows the launch of recyclable paper packaging across Hamlyns’ core range of porridge oats […]
