Product & Promotions News
SHS Drinks acquires Shandy Shack
SHS Drinks has acquired Shandy Shack, a brand in the mid-strength abv beer space. This new partnership promises to enhance Shandy Shack’s already strong growth, helping it to reach the […]
BrewDog to become Official Beer Partner at Lord’s Cricket Ground
BrewDog has announced an agreement with Marylebone Cricket Club (MCC) to be the Official Beer Partner at Lord’s Cricket Ground, in a four-year deal that starts in the new year. […]
Cadbury launches Creme Egg competition for retailers
Mondelez International has launched a Creme Egg competition in the run-up to Easter 2025, asking retailers ‘How Do You Display Yours?’ The competition invites retailers to share their most innovative […]
Swizzels boosts production ahead of Veganuary
Swizzels is increasing production to meet the growing demand for vegan sweets in time for Veganuary 2025. In January 2024, Swizzels saw a 34.1% increase in its vegan countlines, including […]
KP Snacks unveils new pack design for Penn State pretzel range
KP Snacks has refreshed the packaging of Penn State, the UK’s No.1 pretzel brand (Nielsen), to deliver a bolder and cleaner look. Emphasising the flavour and texture of the product […]
Nomadic launches protein-rich Power Pots
Nomadic has introduced Power Pots, its latest foray into protein-rich products and the company’s fourth launch of 2024. There are two flavours – Chocolate Brownie and Smooth Caramel – which […]
Millbrook Dairy Company raises £25,000 for Children in Need
Millbrook Dairy Company has raised £25,000 for BBC Children in Need through its Tuk-Tuk Challenge. Millbrook’s founders and directors David Evans and Kevin Beer (pictured) travelled from the company’s headquarters […]
Zest Food Partners announces partnership with The Original Baker
Zest Food Partners has announced a new partnership with UK based artisan bakery, The Original Baker. Founded by Gill Ridgard in 2008, The Original Baker creates artisan pastries made from […]
Swizzels partners with Nottingham Forest FC to expand foodservice offering
Swizzels has joined forces with Premier League football club, Nottingham Forest FC, to offer fans a sweet treat as they cheer on their team at matches. Two varieties of Squashies […]
Reese’s Fast Break bar launched into convenience sector
The Hershey Company has announced the launch of Reese’s Fast Break bar, a combination of chewy nougat and peanut butter wrapped in a milk chocolate-flavour coating. The new 51g bar […]
Philip Morris launches TEREA Pearls range to offer more flavours
Philip Morris Limited (PML) has expanded its flavour portfolio for IQOS ILUMA with the launch of TEREA Pearls. The TEREA Pearls range features capsule technology, enabling users to switch from […]
STG introduces limited-edition packs for Signature cigars
Scandinavian Tobacco Group UK (STG) has introduced two limited-edition designs for its 10-pack tins of both Signature Blue and Signature Original miniature cigars. The new ‘Signature 1963 Edition’ tins, which […]
