Product & Promotions News
Brothers Cider backed by £4 million festival-themed advertising campaign
To support its major relaunch, Brothers Cider is being backed by a festival-themed advertising campaign this summer. Supporting Brothers Cider’s quest to reignite the entire flavoured cider category, the campaign […]
Imperial brings back Embassy Signature Silver Edition for a limited period
Imperial Brands has brought Embassy Signature Silver Edition back to the market for a limited period. The product has the same tobacco blend, reduced smoke smell paper and packaging with […]
Fairy Professional Platinum dishwashing duo launched by P&G Professional
P&G Professional has expanded its range with the launch of Fairy Professional Platinum Washing Up Liquid and Platinum Plus Dishwashing Capsules. Aimed at hospitality professionals working in a commercial kitchen, […]
Tayto promotes Mr Porky on social media and YouTube
Tayto has launched a new social and YouTube campaign for Mr Porky as a reminder that whether you’re down the local or on the sofa, whether you’re watching the big […]
Tayto introduces Golden Wonder Transform-A-Snack Chilli & Lime
Following last year’s partnership with Paramount’s Transformers: Rise of the Beasts movie, Tayto has extended its Golden Wonder £1 PMP fully-flavoured range of crisps and snacks. New Chilli & Lime […]
Zest Food Partners announces partnership with plant-based brand Arley’s
Zest Food Partners and Arley’s, the new plant-based brand by UK-based producer Arley Foods, are working together to try to transform the UK foodservice plant-based category with a range of […]
Boost Drinks unveils modern pack designs across all products
Boost Drinks has announced the launch of its dynamic brand refresh, with eye-catching new packaging. The brand’s lozenge logo remains but now enjoys a subtle modern twist – a streamlined […]
STG announces UK launch of XQS nicotine pouches
Scandinavian Tobacco Group UK (STG) has entered the next gen nicotine category with the launch of XQS pouches. This new range has been created in Sweden and will be available […]
Barilla returns to TV screens in £1 million advertising campaign
Barilla, the No.1 pasta brand in Italy, is returning to the UK’s TV screens this month (April). It follows the 147 year-old brand’s 4.2% MAT growth in 2024 (Circana). The […]
Dairylea and Trainline join forces for Discovery Days promotion
Mondelez International has unveiled Discovery Days – a new partnership between Dairylea and Trainline, which provides families with discounted train tickets. Until 31 May, shoppers will be able to get […]
Peperami Tapas launched in Chorizo and Salami variants
Peperami, the UK’s No.1 meat snacking brand (Nielsen), has introduced Peperami Tapas. The new product comes in two variants – Chorizo and Salami – and has an rsp of £2 […]
Rubicon RAW backed with Boardmasters Festival on-pack promotion
Rubicon RAW is celebrating its third year as the Exclusive Energy Partner of Boardmasters Festival with a new on-pack promotion. From 1 April, shoppers will have the chance to win […]
