Product & Promotions News
Barilla returns to TV screens in £1 million advertising campaign
Barilla, the No.1 pasta brand in Italy, is returning to the UK’s TV screens this month (April). It follows the 147 year-old brand’s 4.2% MAT growth in 2024 (Circana). The […]
Dairylea and Trainline join forces for Discovery Days promotion
Mondelez International has unveiled Discovery Days – a new partnership between Dairylea and Trainline, which provides families with discounted train tickets. Until 31 May, shoppers will be able to get […]
Peperami Tapas launched in Chorizo and Salami variants
Peperami, the UK’s No.1 meat snacking brand (Nielsen), has introduced Peperami Tapas. The new product comes in two variants – Chorizo and Salami – and has an rsp of £2 […]
Rubicon RAW backed with Boardmasters Festival on-pack promotion
Rubicon RAW is celebrating its third year as the Exclusive Energy Partner of Boardmasters Festival with a new on-pack promotion. From 1 April, shoppers will have the chance to win […]
Barr unveils Rubicon Spring Pink Grapefruit Blood Orange
Barr Soft Drinks is building on its successful track record of bringing new and exciting Rubicon flavours to the category with the launch of Rubicon Spring Pink Grapefruit Blood Orange. […]
Mondelez launches Cadbury Dairy Milk &More
Mondelez International has launched Cadbury Dairy Milk &More. There are two flavours: Cadbury Dairy Milk Nutty Praline Crisp and Cadbury Dairy Milk Caramel Nut Crunch. The Cadbury Dairy Milk &More […]
BrewDog introduces session IPA Wingman into the impulse channel
BrewDog has introduced a new session IPA, Wingman (4.3% abv), into the impulse channel following an initial launch into grocery at the end of last year. Taking inspiration from US […]
Grace Foods adds one-litre format to Tropical Rhythms range
Grace Foods, the No.1 supplier of Caribbean food and drink to the UK (IRI), has launched its best-selling range of drinks in a one-litre shareable format (rsp £2.50). Grace Tropical […]
Barr Soft Drinks unveils Raspberry Ripple and Wild Berry Slush Irn-Bru Xtra
Barr Soft Drinks has introduced two limited-edition flavours of Irn-Bru Xtra to help the trade drive demand ahead of summer. Irn-Bru Xtra Raspberry Ripple and Wild Berry Slush will be […]
Knights Cider cements position as wholesale market leader
Aston Manor has announced that Knights Cider has further cemented its position as the wholesale market leader in 2024. Building on the success of Aston Manor’s extensive range of ciders, […]
Tito’s Handmade Vodka appoints Spirit Cartel as exclusive distributor
Tito’s Handmade Vodka, the original American craft vodka, is expanding and formalising its presence in the UK by appointing Spirit Cartel as its new exclusive distributor. Established in the mid-90s […]
Biona launches organic cooking pastes and natural maple syrups
Organic food supplier Biona has unveiled a new range of products in the cooking ingredients and natural sweeteners categories. A selection of organic cooking pastes includes 130g jars of garlic […]
