Product & Promotions News
Walkers and Bestway launch new festive promotion
Walkers and Bestway have partnered to launch a new promotion, focused on Walkers and Sensations’ recent limited-edition launches. Three retailers will win £500, with an extra £1,000 donation each to […]
Swizzels urges the trade to prepare for Veganuary
Swizzels is urging the trade to stock up on its vegan range as it continues to grow in popularity. In 2023, more than 700,000 people signed up to the challenge […]
Riverside develops technology to accelerate greeting cards sales
Riverside Greetings has developed RFID (Radio Frequency Identification) and AI (Artificial Intelligence) technology that is expected to accelerate the growth of greeting cards in the convenience and forecourt sector. The […]
Florette launches foodservice range
Agrial Fresh Produce has introduced Florette Foodservice to launch its Florette salad brand into the foodservice arena. Gwyn Jones, head of commercial at Florette Foodservice, says: “We’ve been working successfully […]
Zest Food Partners announces launch of Sigma’s The Mad Butcher
Sigma – the largest charcuterie producer in Europe and a client of Zest Food Partners – has launched The Mad Butcher brand of gourmet authentic cured meat snacks. Meat snacking […]
Imperial Tobacco launches Embassy Signature Rolling Tobacco
Imperial Tobacco has extended its Embassy Signature range with the launch of a new rolling tobacco variant. Embassy Signature Rolling Tobacco includes Imperial’s fastest selling and finest tobacco blend in […]
Kepak launches Big Night In campaign for Rustlers
Kepak is backing Rustlers, the £107.8 million chilled ready meals brand (Nielsen), with a Big Night In campaign. The initiative, which includes national TV advertising, PR activity, and influencer support, […]
STG unveils limited-edition pack for Henri Wintermans Half Corona
Scandinavian Tobacco Group UK (STG) has unveiled a new limited-edition pack for its Henri Wintermans Half Corona brand for the run-up to Christmas. There are two colour schemes, which both […]
pladis unveils two new Jacob’s cracker variants aimed at younger shoppers
Global snacking company pladis has expanded its Jacob’s portfolio with the launch of two new crackers, in a bid to recruit shoppers aged 35+ into the category. Aimed at injecting […]
New design for KP Nuts PMPs aimed at improving merchandising options
KP Snacks is adding euroholes to packs of its KP Nuts £1.25 PMP range. Rolling out across variants including Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey […]
Philip Morris introduces IQOS Iluma with Terea tobacco sticks
Philip Morris Limited (PML) has launched IQOS ILUMA, described as the most innovative addition to its growing portfolio of smoke-free products. The IQOS Iluma series features three devices – IQOS […]
CCEP introduces Monster Ultra Peachy Keen zero-sugar variant
Coca-Cola Europacific Partners (CCEP) has added a new zero-sugar variant to its Monster Energy range. The launch of Monster Ultra Peachy Keen follows the arrival of Monster Lewis Hamilton Zero […]
