Fairy Professional Platinum dishwashing duo launched by P&G Professional

P&G Professional has expanded its range with the launch of Fairy Professional Platinum Washing Up Liquid and Platinum Plus Dishwashing Capsules.

Aimed at hospitality professionals working in a commercial kitchen, the new formula is designed to be tough on 100% of baked-on grease.

Fairy Professional’s new Platinum Washing Up Liquid has been developed with grease-lifting enzymes, delivering “an impeccable clean and shine even in cold water”. Designed to meet the needs of time-poor hospitality professionals, the new formula requires 50% less scrubbing (compared to the next bestselling product in cash & carry), and less pre-soaking to get dishes sparkling clean, and creates 25% longer lasting suds (versus original at 20 ml dose per 45 litres of water), boosting productivity at a time where staff shortages still plague the industry.

In addition, new Fairy Professional Platinum Plus Dishwashing Capsules contain P&G Professional’s best formula for baked-on grease even in a short cycle, helping businesses to conserve energy. The pods provide a superior clean with no pre-rinsing or soaking needed. The capsules also contain anti-limescale technology intended to protect automatic dishwashers.

Berat Onur, cluster sales lead at P&G Professional, says: “At a time where the hospitality industry is facing significant headwinds, professionals need products they can rely on to get the job done right the first time. The new range from Fairy Professional is designed to meet the needs of hardworking, time-stretched hospitality staff to help them to overcome the toughest professional challenges.”


Published Date: May 15, 2024
Category: Product & Promotions News