Mondelez introduces new PMP for Cadbury Brunch Bar Choc Chip

Mondelez International has introduced a new PMP for Cadbury Brunch Bar Choc Chip, the No.1 healthier biscuit SKU (Nielsen).

The new line is price-marked at £1.39 for a pack of 5 x 28g bars to drive brand visibility and communicate value to price-conscious shoppers.

PMP sales are currently outperforming standard pack sales in the independents and symbols channel (Nielsen), so Mondelez expects this new format to help retailers attract new shoppers and boost sales.

Choc Chip is the No.1 Cadbury Brunch flavour, which is up by 172% in the independents and symbol channel, and the new PMP will make this bestseller stand out even more on shelf with its clear and striking price point.

Bethany Wenn, brand manager for Cadbury Brunch, says: “The healthier biscuits segment is seeing significant growth in the independents and symbols channel at the moment, and we know that 81% of shoppers have a value-led attitude when it comes to their purchases (Lumina), making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike.”

Published Date: July 10, 2024
Category: Product & Promotions News