Product & Promotions News
KP ranging trials increase bagged snack sales by 15% on average
KP Snacks’ recent ranging trials, which saw the business support several independent retailers with the implementation of its ‘25 to Thrive’ advice, resulted in average growth of 15.3% in bagged […]
Boost announces sponsorship of Faversham Town FC
Boost has announced its official sponsorship of Faversham Town FC. The sponsorship has been revealed in a video fronted by double-capped Faversham Town FC player and rumoured strongest man in […]
Thatchers Cloudy Lemon cider gets a fresh new look
Thatchers Cloudy Lemon cider, the bestselling lemon cider in the UK (Circana), has been given a new look. The revitalised branding brings the product’s appearance in line with the whole […]
Four Loko to sponsor three summer music festivals
Red Star Brands, a distributor of disruptive drinks and snack brands, has announced a summer festival sponsorship for its RTD brand, Four Loko. Four Loko will be sponsoring three summer […]
Brothers Cider backed by £4 million festival-themed advertising campaign
To support its major relaunch, Brothers Cider is being backed by a festival-themed advertising campaign this summer. Supporting Brothers Cider’s quest to reignite the entire flavoured cider category, the campaign […]
Imperial brings back Embassy Signature Silver Edition for a limited period
Imperial Brands has brought Embassy Signature Silver Edition back to the market for a limited period. The product has the same tobacco blend, reduced smoke smell paper and packaging with […]
Fairy Professional Platinum dishwashing duo launched by P&G Professional
P&G Professional has expanded its range with the launch of Fairy Professional Platinum Washing Up Liquid and Platinum Plus Dishwashing Capsules. Aimed at hospitality professionals working in a commercial kitchen, […]
Tayto promotes Mr Porky on social media and YouTube
Tayto has launched a new social and YouTube campaign for Mr Porky as a reminder that whether you’re down the local or on the sofa, whether you’re watching the big […]
Tayto introduces Golden Wonder Transform-A-Snack Chilli & Lime
Following last year’s partnership with Paramount’s Transformers: Rise of the Beasts movie, Tayto has extended its Golden Wonder £1 PMP fully-flavoured range of crisps and snacks. New Chilli & Lime […]
Zest Food Partners announces partnership with plant-based brand Arley’s
Zest Food Partners and Arley’s, the new plant-based brand by UK-based producer Arley Foods, are working together to try to transform the UK foodservice plant-based category with a range of […]
Boost Drinks unveils modern pack designs across all products
Boost Drinks has announced the launch of its dynamic brand refresh, with eye-catching new packaging. The brand’s lozenge logo remains but now enjoys a subtle modern twist – a streamlined […]
STG announces UK launch of XQS nicotine pouches
Scandinavian Tobacco Group UK (STG) has entered the next gen nicotine category with the launch of XQS pouches. This new range has been created in Sweden and will be available […]
