Golden Wonder supports Transform-A-Snack with Transformers One promotion

Following last year’s partnership with Transformers: Rise of the Beasts movie, Golden Wonder has teamed up again with Paramount Pictures for the release of the new movie Transformers One.

The on-pack promotion, running across five million packs of Golden Wonder Transform-A-Snack, gives consumers the chance to win a family trip to Orlando plus free theme park entry. Packs also offer chances to win runner-up prizes including unique Transformers One merchandise.

Marketing director Matt Smith says: “Generations have grown up making cars from tasty Transform-a-Snack and so teaming up again with the Transformers franchise is the perfect partnership. Transform-A-Snack is currently outperforming the market (up 18% versus 7%, Circana) and we expect this promotion to continue this strong growth.”

Transformers One lands in cinemas on 11 October, and promotional packs are available now, with the promotion running until end of October. The campaign will be supported across digital and social together with a strong trade plan including shippers and cash & carry activity.