STG introduces limited-edition packs for Signature cigars

Scandinavian Tobacco Group UK (STG) has introduced two limited-edition designs for its 10-pack tins of both Signature Blue and Signature Original miniature cigars.

The new ‘Signature 1963 Edition’ tins, which also include limited-edition liners, are designed to offer real stand-out on-shelf and tip their hat to the brand’s history, heritage and quality.

Last year Signature celebrated its 60th anniversary and announced the return of 10-pack tins to ensure optimal freshness. Today, annual UK sales of Signature cigars are worth more than £45 million a year, with the brand offering products in both the miniature and cigarillo segments.

STG’s UK head of marketing Prianka Jhingan comments: “We are delighted to unveil the Signature 1963 Edition tins which have been elegantly designed in a vintage, old-money style that captures the brand’s timeless elegance and appeal.

“We know limited-edition packs are well received by consumers as they elevate the brand’s appeal and provide a touch of exclusivity, so we encourage retailers to stock up in anticipation of high demand.”