The TEREA Pearls range features capsule technology, enabling users to switch from a traditional tobacco blend to a unique flavour with a single click. This enhancement is said to elevate flavour delivery, offering an enriched experience for users of IQOS ILUMA.

Expanding the TEREA flavour range to 13, the addition includes four new flavours that match the top preferences of legal-aged nicotine users in the UK (Nielsen):

• Abora Pearl: tobacco blend with strawberry and basil (on a click)

• Amelia Pearl: tobacco blend with watermelon with menthol (on a click)

• Starling Pearl: tobacco blend with green apple with menthol (on a click)

• Twilight Pearl: tobacco blend with blueberry with menthol (on a click)

“The responsible use of flavours is a critical factor in helping adult smokers switch to better alternatives,” said John Rennie, commercial director at PML. “With capsulated combustible cigarettes no longer available in the UK, capsulated heated tobacco products offer retailers a unique proposition for legal-aged nicotine users to seamlessly switch from traditional tobacco blends to unique flavour blends.

“The TEREA Pearls range strengthens the flavour portfolio of IQOS ILUMA with a real tobacco alternative that elevates the heated tobacco experience in a market where demand for capsulated products remains strong,” Rennie concluded.

Available across all indirect retail channels, retailers can benefit from profit-on-return (POR) offers on select TEREA Pearls, which are used exclusively with IQOS ILUMA.