Lanes Health acquires distribution rights to Go2

Lanes Health, the family-owned business known for OTC household brands including Olbas Oil, Jakemans and Kalms, has acquired all distribution rights to Go2, the 100% natural essential oil inhaler sticks.

With over 90 years’ of experience promoting natural health and wellbeing, Lanes Health is well-equipped to take Go2’s brand to the next level. This addition to the Lanes Health portfolio strengthens its plan for ambitious growth in the UK and internationally.

The Go2 brand was founded by Marc Shipman, a father of three, entrepreneur and amateur freestyle wrestler who discovered the impact that essential oils had on his busy life and wellbeing in 2016. Over a 24-month period he researched essential oils and tested products from all over the globe, until he was an expert in blending.

Determined to bring the proven benefits to as many people as possible, he developed the Go2 inhaler sticks, designed to ensure the quickest effect and easiest access on the go.

All elements of distribution rights will belong to Lanes Health including sales, marketing and activations. The Go2 manufacturer will still be responsible for the product, packaging and safety. The sticks are due to have a packaging update to the case as they join Lanes Health.

Lanes Health will be focusing solely on Go2’s core range of grab n’go, no fuss wellness products: the Energy Stick, Focus Stick, B.Calm Stick and Sleep Stick.

Lanes Health will support Go2’s marketing initially with a strong social media campaign, followed by further investment as their distribution develops.

Aden Kelly, sales director of Lanes Health, says: “We are delighted to be able to leverage our expertise and established foothold in OTC and herbal remedies to support the growth and acceleration of the Go2 brand through the expansion of the brand’s distribution footprint.

“As a family business, we like to think of all our brands as part of that family. A strong product range and excellent customer relationships has been key to our success so far, and we are keen to keep building on that as we grow even further.”

Marc Shipman, the founder of Go2, adds: “Lanes Health is a renowned and respected company within the natural health and wellbeing sector, and we know this partnership is a brilliant move for the future of our company. We are looking forward to seeing where it takes us.”