Tayto introduces Golden Wonder Transform-A-Snack Chilli & Lime

Following last year’s partnership with Paramount’s Transformers: Rise of the Beasts movie, Tayto has extended its Golden Wonder £1 PMP fully-flavoured range of crisps and snacks.

New Chilli & Lime Transform-A-Snack is aimed at the younger market, and the launch will be supported with a digital campaign and on TikTok.

The Transform-A-Snack range continues to outperform the market at 40% growth (Circana).

Based on recent research, younger audiences (which make up 75% of Transform-A-Snack consumers, Norstat) are looking for interesting, new and spicy flavours. The new Chilli & Lime variant is expected to bring in more snackers.