Imperial brings back Embassy Signature Silver Edition for a limited period

Imperial Brands has brought Embassy Signature Silver Edition back to the market for a limited period.

The product has the same tobacco blend, reduced smoke smell paper and packaging with a resealable foil but now also offers a new diamond shaped bore filter.

According to Imperial Brands, Embassy Signature Silver Edition is the only product on the market to offer all of these premium features in one product, and at the low price point of £12.75 rsp per pack of 20.

Yawer Rasool, consumer marketing director UK & Ireland at Imperial Brands, comments: “As consumers continue to seek out the greatest value for money possible, many adult smokers are increasingly buying tobacco products in the lowest price tiers. In fact, over a quarter of tobacco sales are now within the low price tier and this is also the largest sector in growth (IMB). However, while shoppers are looking for value, many don’t want to comprise on quality.

“Through the launch of our Embassy Signature Silver Edition, we’re directly addressing both of these consumer needs with a completely unique product that offers exceptional quality and premium features from the well-known Embassy brand, all at a great value price point. The new packs will only be available for a limited time only so we’d recommend that retailers stock up now to take advantage of the summer sales on offer while they can.”