Product & Promotions News
New Coke Studio music programme includes on-pack promotion
Coca-Cola has unveiled its latest programme of immersive music experiences across the UK and Europe, via music platform Coke Studio. The initiative includes new tracks, an on-pack promotion with a […]
Blood Orange & Raspberry Crush joins Boost Juic’d range
Boost Drinks has expanded its 500ml Juic’d range with a new flavour – Blood Orange & Raspberry Crush – available in £1.09 price-marked cans. Orange is currently the fourth strongest […]
Two new Strawberry SKUs added to Malibu range
Pernod Ricard has unveiled a new Strawberry variant of Malibu, complemented by a Malibu Strawberry Daiquiri ready-to-drink (RTD) 250ml can. The newest members of the Malibu family are introduced as […]
Boost Drinks unveils a new Lemon & Lime PMP
Boost Drinks has expanded its 250ml energy stimulation range with the launch of a new Lemon & Lime flavour. The new variant is designed to tap into the surge in […]
Aston Manor unveils first-ever TV campaign for Frosty Jack’s
Aston Manor has unveiled Frosty Jack’s first-ever TV advert. The tongue-in-cheek advert, which encourages customers to ‘Crack Open the Unexpected’, forms part of a wider multi-channel marketing campaign and will […]
Fisherman’s Friend urges the trade to stock up for hay fever season
Fisherman’s Friend is urging the trade to stock up on its 10-variant range of strong, minty and fruity lozenges and help millions of hay fever sufferers to manage their symptoms […]
Blockbuster of an on-pack promotion for Transform-A-Snack
To celebrate the launch of Transformers: Rise Of The Beasts in cinemas on 9 June 2023, Tayto has teamed up with the release for an on-pack promotion across its Golden […]
£10 million TV campaign launched for Chocomel
FrieslandCampina has launched a three-month promotional campaign for Chocomel, the UK’s fastest growing premium milk drink (IRI). The activity kicks off with a TV advert designed to raise brand awareness and increase […]
Imperial Tobacco unveils improved Embassy Signature Silver Edition
Imperial Tobacco has unveiled an improved Embassy Signature Silver Edition. Available for a limited time only, the enhanced variant provides a range of premium features but for the same cost. […]
Nomadic marks 25th anniversary with bold new look
Nomadic has marked its 25th anniversary with a bold new look and an ambitious growth plan. It follows double-digit growth for the company over the past 12 months. Nomadic has […]
Boost Drinks unveils limited-edition Raspberry & Mango Sport variant
Boost Drinks is launching a limited-edition Raspberry & Mango Sport variant in April. With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed […]
Kellogg’s introduces Barista Edition of Crunchy Nut Granola
Kellogg’s has introduced a new Barista Edition of Kellogg’s Crunchy Nut Granola with a Chocolate Mocha Flavour. The latest addition to Kellogg’s Granola range is infused with an aromatic coffee […]
