Product & Promotions News
Pernod Ricard to distribute Sovereign Brands’ ‘super premium’ products
Pernod Ricard UK will commence the distribution of Sovereign Brands’ ‘super premium’ portfolio of wine and spirits from 1 July 2023. Distribution is formally transferring to Pernod Ricard UK from […]
KP Snacks partners with Bestway for The Hundred promotion
KP Snacks has partnered with Bestway for the third year running to offer retailers the chance to win one of seven pairs of hospitality tickets to The Hundred final at […]
Kellogg’s unveils Strawberry Sundae flavour Rice Krispies Squares
Kellogg’s UK has added a new limited-edition Strawberry Sundae flavour to its American Style Rice Krispies Squares range. The new bars are available now in Asda, starting at £1.65 for […]
Kellogg’s expands non-HFSS Coco Pops range with two new lines
Kellogg’s has expanded its Coco Pops range for the second time this year, with the introduction of Coco Pops Loops and Coco Pops Mega Pops. The latest additions have the […]
New Coke Studio music programme includes on-pack promotion
Coca-Cola has unveiled its latest programme of immersive music experiences across the UK and Europe, via music platform Coke Studio. The initiative includes new tracks, an on-pack promotion with a […]
Blood Orange & Raspberry Crush joins Boost Juic’d range
Boost Drinks has expanded its 500ml Juic’d range with a new flavour – Blood Orange & Raspberry Crush – available in £1.09 price-marked cans. Orange is currently the fourth strongest […]
Two new Strawberry SKUs added to Malibu range
Pernod Ricard has unveiled a new Strawberry variant of Malibu, complemented by a Malibu Strawberry Daiquiri ready-to-drink (RTD) 250ml can. The newest members of the Malibu family are introduced as […]
Boost Drinks unveils a new Lemon & Lime PMP
Boost Drinks has expanded its 250ml energy stimulation range with the launch of a new Lemon & Lime flavour. The new variant is designed to tap into the surge in […]
Aston Manor unveils first-ever TV campaign for Frosty Jack’s
Aston Manor has unveiled Frosty Jack’s first-ever TV advert. The tongue-in-cheek advert, which encourages customers to ‘Crack Open the Unexpected’, forms part of a wider multi-channel marketing campaign and will […]
Fisherman’s Friend urges the trade to stock up for hay fever season
Fisherman’s Friend is urging the trade to stock up on its 10-variant range of strong, minty and fruity lozenges and help millions of hay fever sufferers to manage their symptoms […]
Blockbuster of an on-pack promotion for Transform-A-Snack
To celebrate the launch of Transformers: Rise Of The Beasts in cinemas on 9 June 2023, Tayto has teamed up with the release for an on-pack promotion across its Golden […]
£10 million TV campaign launched for Chocomel
FrieslandCampina has launched a three-month promotional campaign for Chocomel, the UK’s fastest growing premium milk drink (IRI). The activity kicks off with a TV advert designed to raise brand awareness and increase […]
