Fisherman’s Friend is aiming to help convenience retailers maximise sales during the annual cold and flu season with a promotion on cases of its lozenges in cash & carry wholesalers.
The ‘24 boxes for the price of 22’ offer is currently running on Aniseed and sugar-free Honey & Lemon variants, with Original Extra Strong, sugar-free Blackcurrant and sugar-free Cherry set to follow in the new year.
Jon R White, regional business manager for Fisherman’s Friend in the UK, says: “One-third (39%) of our sales come through the impulse channel (Nielsen) so we would encourage retailers to stock up, especially at this time of year, when instances of cold and flu increase and shoppers are on the lookout for products which can help them to manage symptoms.”
The offer follows a year of strong growth for the lozenge and pastilles market, which has seen value sales increase by 30% and volumes rise by 11.2% across all channels combined (Nielsen).
“Last winter, sales of Fisherman’s Friend grew by 26% in convenience alone, so we’re pleased to be supporting this channel with a strong promotional offer during this key trading period,” adds White.
Published Date: December 16, 2023