To show its thanks to the retailers who have supported the brand throughout its long history, Cadbury is giving store owners the chance of winning cash prizes through The Great Retail Ideas Exchange.

Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk, Mondelez’s trade-focused advice and information site, will be entered into a competition to win a cash prize of up to £5,000.

For 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has worked with the trade and helped businesses to share their great retailing ideas. This includes education on display, stock rotation and book-keeping. The new competition takes inspiration from this heritage and looks to champion the wealth of insight that retailers have.

The ideas will be judged by a panel made up of industry experts and chaired by an independent judge, who together will select the winners. The total prize fund is £25,000. The best idea put forward will win the top prize of £5,000, while the 10 next best ideas will win £1,000 each. All other ideas will be entered into a final random prize draw featuring 20 further prizes of £500.

The Great Retail Ideas Exchange competition is running until the end of June and is open to independently-owned convenience stores and forecourts (unaffiliated or affiliated to a symbol group).