Product & Promotions News
Aston Manor unveils first-ever TV campaign for Frosty Jack’s
Aston Manor has unveiled Frosty Jack’s first-ever TV advert. The tongue-in-cheek advert, which encourages customers to ‘Crack Open the Unexpected’, forms part of a wider multi-channel marketing campaign and will […]
Fisherman’s Friend urges the trade to stock up for hay fever season
Fisherman’s Friend is urging the trade to stock up on its 10-variant range of strong, minty and fruity lozenges and help millions of hay fever sufferers to manage their symptoms […]
Blockbuster of an on-pack promotion for Transform-A-Snack
To celebrate the launch of Transformers: Rise Of The Beasts in cinemas on 9 June 2023, Tayto has teamed up with the release for an on-pack promotion across its Golden […]
£10 million TV campaign launched for Chocomel
FrieslandCampina has launched a three-month promotional campaign for Chocomel, the UK’s fastest growing premium milk drink (IRI). The activity kicks off with a TV advert designed to raise brand awareness and increase […]
Imperial Tobacco unveils improved Embassy Signature Silver Edition
Imperial Tobacco has unveiled an improved Embassy Signature Silver Edition. Available for a limited time only, the enhanced variant provides a range of premium features but for the same cost. […]
Nomadic marks 25th anniversary with bold new look
Nomadic has marked its 25th anniversary with a bold new look and an ambitious growth plan. It follows double-digit growth for the company over the past 12 months. Nomadic has […]
Boost Drinks unveils limited-edition Raspberry & Mango Sport variant
Boost Drinks is launching a limited-edition Raspberry & Mango Sport variant in April. With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed […]
Kellogg’s introduces Barista Edition of Crunchy Nut Granola
Kellogg’s has introduced a new Barista Edition of Kellogg’s Crunchy Nut Granola with a Chocolate Mocha Flavour. The latest addition to Kellogg’s Granola range is infused with an aromatic coffee […]
Rubicon Sparkling Rose Lemonade launched exclusively in convenience
Rubicon Sparkling Rose Lemonade has been launched exclusively in the convenience channel by Barr Soft Drinks. Available in 330ml and 500ml PMPs, the new flavour adds to the portfolio of […]
Dole launches fruit and plant-based cream dessert
Dole Sunshine Company has unveiled its new Fruit and Cream* dessert range, which combines fruit with a plant-based cream. Dole’s Fruit and Cream* range contains real fruit pieces and only […]
Quorn freezes prices and introduces Veggie Beef Burger for foodservice
Quorn Foods has launched Quorn Veggie Beef Burger (113g) into foodservice. With a recommended supplier price of less than £1 per burger, the NPD is designed to make it easier […]
No/low brewery Nirvana embarks on new funding round
Nirvana, the UK’s only dedicated no/low-alcohol brewery, has embarked on a new funding round. The brewery, founded in 2016, saw its overall Dry January sales increase by 50% year on year, […]
