Product & Promotions News
National TV and radio campaign supports Rustlers
Kepak has launched a six-week national TV and radio campaign for Rustlers. The campaign positions Rustlers as the perfect meal solution for time-pressed cost-conscious consumers by challenging them to ‘Surprise […]
New Campo Viejo campaign invites consumers to ‘Add Some Pasíon’
Pernod Ricard has unveiled a new campaign for Campo Viejo, the UK’s No.1 Spanish wine brand (Nielsen). The company is welcoming consumers into the modern Spanish way of life by […]
Cash prizes for consumers and independent retailers in Mondelez promotion
Mondelez International is giving consumers the chance to win cash prizes for themselves and a matching cash prize for their local independent retailer. The ‘Big Win Win’ on and off-pack […]
Malibu Pineapple PMP launched exclusively for impulse channel
Pernod Ricard has introduced a £2.19 price-marked format of its Malibu Pineapple ready-to-drink (RTD) can exclusively for the impulse channel. The development follows 22% growth of the pre-mix can category […]
Tayto promotes Mr Porky Crispy Strips as protein-packed snack
To support the growth of Mr Porky Crispy Strips, Tayto is investing in a four-week digital campaign starting in February. The initiative, which is designed to reach millions of sports […]
KP Snacks unveils McCoy’s Epic Eats in two bold flavours
KP Snacks has introduced McCoy’s Epic Eats in two varieties: Nacho Cheese and Spicy Salsa. Available from 20 February, the McCoy’s Epic Eats range is designed to excite the category […]
Mentos Fanta wins Product of the Year
After its launch by Perfetti Van Melle in summer 2022, Mentos Fanta has been awarded Product of the Year 2023. Previous Product of the Year winners on average see sales […]
Swizzels runs Big Night In campaign on hanging bags for a fourth year
Swizzels is running its ‘Big Night In’ campaign for a fourth year, offering one lucky retailer a chance to win a cash prize of £1,000 when they buy any three […]
Yorkshire Tea Decaf in tagged and enveloped format for hospitality
Taylors of Harrogate has added to its range of out-of-home products with the launch of Yorkshire Tea Decaf in tagged and enveloped format. The 200s box complements the existing Yorkshire […]
KP Snacks launches KP Mini Chips in PMP format
KP Snacks has expanded its price-marked pack range with two new lines: KP Mini Chips Salt & Vinegar and KP Mini Chips Beef, both in £1.25 60g PMPs. To enhance the […]
Kellogg’s announces the launch of non-HFSS Coco Pops Chocos
Kellogg’s has expanded its non-HFSS Coco Pops range with the introduction of Coco Pops Chocos. Coco Pops is the UK’s number one children’s cereal brand (IRI), and the latest launch […]
Zest Food Partners announces partnership with Tea Joy bubble tea
Zest Food Partners has announced a new partnership with bubble tea brand Tea Joy. Bubble tea (or Boba tea) originated in Taiwan in the 1980s, and the bubble tea trend […]
