Imperial Tobacco unveils improved Embassy Signature Silver Edition

Imperial Tobacco has unveiled an improved Embassy Signature Silver Edition.

Available for a limited time only, the enhanced variant provides a range of premium features but for the same cost. With an rsp of £11.60 per pack of 20, Embassy Signature Silver Edition is designed to deliver value to shoppers, in turn helping to drive sales for retailers.

Embassy Signature Silver Edition features reduced smoke smell paper and a new shaped filter to provide adults with an enhanced smoking experience.

The pack has a resealable foil feature in order to fully protect and secure the freshness of the cigarettes, and the trade outer features a modern design with a new luxury printed sleeve.

Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, comments: “Our newly improved Embassy Signature Silver Edition offers a whole host of premium features from a brand where everything is premium except the price.

“In the current economic climate, consumers are continuing to seek out familiar brands that they know and trust that deliver satisfaction at low prices. Helping retailers tap into this trend is a key factor for Imperial, which is why we’ve launched this new limited-edition range. Given that the new packs will only be available for a short time, we’d suggest that retailers stock up now in order to fully take advantage of the new launch while they can.”