Blockbuster of an on-pack promotion for Transform-A-Snack

To celebrate the launch of Transformers: Rise Of The Beasts in cinemas on 9 June 2023, Tayto has teamed up with the release for an on-pack promotion across its Golden Wonder Transform-A-Snack brand.

With part of the film being set in New York, Tayto is offering consumers the chance to win a family trip to New York as well as unique Transformers: Rise Of The Beasts merchandise. This promotion will drive further growth on the back of Transform-A-Snack’s recent strong sales – which are up 25.8% year on year (Circana/IRI).

The promotion is currently running on five million packs and is being supported by a heavyweight social and digital campaign.

Marketing director Matt Smith says: “Generations have grown up making cars from tasty Transform-A-Snack and so the opportunity to team up with Transformers: Rise Of The Beasts was the perfect partnership.”