Nomadic marks 25th anniversary with bold new look
Nomadic has marked its 25th anniversary with a bold new look and an ambitious growth plan.
It follows double-digit growth for the company over the past 12 months. Nomadic has also maintained its No.1 position in convenience (IRI).
The redesign reinforces Nomadic’s positioning of ‘Nourishing convenience food for people who need to get the job done’. The company believes this appeals particularly to those on their feet and on the move, going from task to task. Nomadic has also dropped ‘dairy’ from its branding, indicating a willingness to extend into new categories.
Bethan Miles, Nomadic’s brand manager, says: “Hard work of any kind needs easy, nourishing, food and we’ve already got a range of products that fulfil this – whether it’s for on-the-go satisfaction, or when people have a little more time. This new design now gives us maximum shelf stand-out.”
The company is supporting the new look with in-store activation and an above-the-line campaign, set to launch nationwide in early summer.
The news comes after the successful January launch of two protein puddings – the company’s first non-yogurt products. First stocked in Morrisons and Spar, these are now set to be rolled out across the trade.
Published Date: March 28, 2023
