The new variant is designed to tap into the surge in popularity of citrus flavours, which are growing by 16% in the beverages market (Dohler, Mintel).

Available in 75p price-marked packs, the product enables retailers to ‘communicate great value amidst increased consumer price-consciousness, whilst still delivering excellent margins’, something to which Boost remains committed with its ‘Honest Broker’ approach.

Adrian Hipkiss, marketing director at Boost Drinks, says: “Looking at the growing success of our 250ml energy stimulation range, we spotted a great opportunity to launch Lemon & Lime, a zingy blend of citrus flavours perfect for the warmer months.

“The drink adds another flavour variant to our existing range, and provides a point of difference to the usual single-flavour SKUs available on the market. We can’t wait to see how the new arrival performs, and are looking forward to releasing more new and exciting products throughout the year.”