Boost Drinks unveils a new Lemon & Lime PMP

Boost Drinks has expanded its 250ml energy stimulation range with the launch of a new Lemon & Lime flavour.

The new variant is designed to tap into the surge in popularity of citrus flavours, which are growing by 16% in the beverages market (Dohler, Mintel).

Available in 75p price-marked packs, the product enables retailers to ‘communicate great value amidst increased consumer price-consciousness, whilst still delivering excellent margins’, something to which Boost remains committed with its ‘Honest Broker’ approach.

Adrian Hipkiss, marketing director at Boost Drinks, says: “Looking at the growing success of our 250ml energy stimulation range, we spotted a great opportunity to launch Lemon & Lime, a zingy blend of citrus flavours perfect for the warmer months.

“The drink adds another flavour variant to our existing range, and provides a point of difference to the usual single-flavour SKUs available on the market. We can’t wait to see how the new arrival performs, and are looking forward to releasing more new and exciting products throughout the year.”

Published Date: May 4, 2023
Category: Product & Promotions News