Product & Promotions News
Imperial Tobacco unveils improved Embassy Signature Silver Edition
Imperial Tobacco has unveiled an improved Embassy Signature Silver Edition. Available for a limited time only, the enhanced variant provides a range of premium features but for the same cost. […]
Nomadic marks 25th anniversary with bold new look
Nomadic has marked its 25th anniversary with a bold new look and an ambitious growth plan. It follows double-digit growth for the company over the past 12 months. Nomadic has […]
Boost Drinks unveils limited-edition Raspberry & Mango Sport variant
Boost Drinks is launching a limited-edition Raspberry & Mango Sport variant in April. With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed […]
Kellogg’s introduces Barista Edition of Crunchy Nut Granola
Kellogg’s has introduced a new Barista Edition of Kellogg’s Crunchy Nut Granola with a Chocolate Mocha Flavour. The latest addition to Kellogg’s Granola range is infused with an aromatic coffee […]
Rubicon Sparkling Rose Lemonade launched exclusively in convenience
Rubicon Sparkling Rose Lemonade has been launched exclusively in the convenience channel by Barr Soft Drinks. Available in 330ml and 500ml PMPs, the new flavour adds to the portfolio of […]
Dole launches fruit and plant-based cream dessert
Dole Sunshine Company has unveiled its new Fruit and Cream* dessert range, which combines fruit with a plant-based cream. Dole’s Fruit and Cream* range contains real fruit pieces and only […]
Quorn freezes prices and introduces Veggie Beef Burger for foodservice
Quorn Foods has launched Quorn Veggie Beef Burger (113g) into foodservice. With a recommended supplier price of less than £1 per burger, the NPD is designed to make it easier […]
No/low brewery Nirvana embarks on new funding round
Nirvana, the UK’s only dedicated no/low-alcohol brewery, has embarked on a new funding round. The brewery, founded in 2016, saw its overall Dry January sales increase by 50% year on year, […]
National TV and radio campaign supports Rustlers
Kepak has launched a six-week national TV and radio campaign for Rustlers. The campaign positions Rustlers as the perfect meal solution for time-pressed cost-conscious consumers by challenging them to ‘Surprise […]
New Campo Viejo campaign invites consumers to ‘Add Some Pasíon’
Pernod Ricard has unveiled a new campaign for Campo Viejo, the UK’s No.1 Spanish wine brand (Nielsen). The company is welcoming consumers into the modern Spanish way of life by […]
Cash prizes for consumers and independent retailers in Mondelez promotion
Mondelez International is giving consumers the chance to win cash prizes for themselves and a matching cash prize for their local independent retailer. The ‘Big Win Win’ on and off-pack […]
Malibu Pineapple PMP launched exclusively for impulse channel
Pernod Ricard has introduced a £2.19 price-marked format of its Malibu Pineapple ready-to-drink (RTD) can exclusively for the impulse channel. The development follows 22% growth of the pre-mix can category […]
