Product & Promotions News
Rubicon Sparkling Rose Lemonade launched exclusively in convenience
Rubicon Sparkling Rose Lemonade has been launched exclusively in the convenience channel by Barr Soft Drinks. Available in 330ml and 500ml PMPs, the new flavour adds to the portfolio of […]
Dole launches fruit and plant-based cream dessert
Dole Sunshine Company has unveiled its new Fruit and Cream* dessert range, which combines fruit with a plant-based cream. Dole’s Fruit and Cream* range contains real fruit pieces and only […]
Quorn freezes prices and introduces Veggie Beef Burger for foodservice
Quorn Foods has launched Quorn Veggie Beef Burger (113g) into foodservice. With a recommended supplier price of less than £1 per burger, the NPD is designed to make it easier […]
No/low brewery Nirvana embarks on new funding round
Nirvana, the UK’s only dedicated no/low-alcohol brewery, has embarked on a new funding round. The brewery, founded in 2016, saw its overall Dry January sales increase by 50% year on year, […]
National TV and radio campaign supports Rustlers
Kepak has launched a six-week national TV and radio campaign for Rustlers. The campaign positions Rustlers as the perfect meal solution for time-pressed cost-conscious consumers by challenging them to ‘Surprise […]
New Campo Viejo campaign invites consumers to ‘Add Some Pasíon’
Pernod Ricard has unveiled a new campaign for Campo Viejo, the UK’s No.1 Spanish wine brand (Nielsen). The company is welcoming consumers into the modern Spanish way of life by […]
Cash prizes for consumers and independent retailers in Mondelez promotion
Mondelez International is giving consumers the chance to win cash prizes for themselves and a matching cash prize for their local independent retailer. The ‘Big Win Win’ on and off-pack […]
Malibu Pineapple PMP launched exclusively for impulse channel
Pernod Ricard has introduced a £2.19 price-marked format of its Malibu Pineapple ready-to-drink (RTD) can exclusively for the impulse channel. The development follows 22% growth of the pre-mix can category […]
Tayto promotes Mr Porky Crispy Strips as protein-packed snack
To support the growth of Mr Porky Crispy Strips, Tayto is investing in a four-week digital campaign starting in February. The initiative, which is designed to reach millions of sports […]
KP Snacks unveils McCoy’s Epic Eats in two bold flavours
KP Snacks has introduced McCoy’s Epic Eats in two varieties: Nacho Cheese and Spicy Salsa. Available from 20 February, the McCoy’s Epic Eats range is designed to excite the category […]
Mentos Fanta wins Product of the Year
After its launch by Perfetti Van Melle in summer 2022, Mentos Fanta has been awarded Product of the Year 2023. Previous Product of the Year winners on average see sales […]
Swizzels runs Big Night In campaign on hanging bags for a fourth year
Swizzels is running its ‘Big Night In’ campaign for a fourth year, offering one lucky retailer a chance to win a cash prize of £1,000 when they buy any three […]
