Kepak launches Big Night In campaign for Rustlers

Kepak is backing Rustlers, the £107.8 million chilled ready meals brand (Nielsen), with a Big Night In campaign.

The initiative, which includes national TV advertising, PR activity, and influencer support, drives the brand’s ‘better than you think’ messaging.

Elaine Rothballer, head of marketing consumer brands at Kepak, says: “Consumers are still very much looking at tightening the belt, especially in the run-up to Christmas time. This paves the way for brands such as Rustlers as we offer a better value alternative to ordering a takeaway.

“Big Night In is all about relaxing, with good food and close companions – shoppers don’t want to eat into this time by waiting hours for a takeaway or spending time cooking in the kitchen. Rustlers offers the perfect solution. Not only are they delicious and made with 100% British and Irish beef but they take just 90 seconds to prepare.”

To help retailers maximise the Big Night In occasion in store, Rustlers’ merchandising excellence programme optimises the fixture, driving growth and sales through tailored planograms, category advice and more. Retailers can visit kepaktrade.co.uk to find out more.