Imperial Tobacco launches Embassy Signature Rolling Tobacco

Imperial Tobacco has extended its Embassy Signature range with the launch of a new rolling tobacco variant.

Embassy Signature Rolling Tobacco includes Imperial’s fastest selling and finest tobacco blend in a 30g pouch (rsp £15.80).

The portrait pouch is designed to provide a modern look that’s easy to fit into a pocket and features a resealable zip lock to keep the freshness in.

Tom Gully, head of consumer marketing UK & Ireland at Imperial Tobacco, comments: “We’re excited to be extending our popular Embassy Signature range and continuing our innovation of the brand with the launch of our new rolling tobacco variant.

“We know that value is a major factor for shoppers at present, with many adult smokers shifting into the economy and value roll-your-own (RYO) price segments. In fact, these two price segments now collectively account for over half (54%) of all RYO tobacco sales. With Imperial holding a 46% market share of these value segments and our Embassy Signature Rolling Tobacco now our lowest priced RYO value brand, Imperial is well placed to help retailers tap into this trend.”

Gully adds: “Rolling tobacco that benefits from the recognition of popular cigarette brands such as Embassy Signature is an important purchase driver for consumers, especially those moving into the sub-value pricing category, as they seek out the reassurance of a trusted brand. Through the launch of our new Embassy Signature Rolling Tobacco, we’re directly responding to this trend with a new launch from a familiar name that offers the same great quality and great value, but with a new roll-your-own experience.”

To support the launch of Embassy Signature Rolling Tobacco, there is a deal offering £5 off an outer available at wholesalers.