New design for KP Nuts PMPs aimed at improving merchandising options

KP Snacks is adding euroholes to packs of its KP Nuts £1.25 PMP range.

Rolling out across variants including Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey Roast Peanuts, Thai Sweet Chilli Coated Peanuts and Flavour Kravers Flame Grilled Steak, the new pack designs will improve merchandising options for retailers.

By adding euroholes to its PMP range, KP Nuts is supporting retailers to simplify their merchandising with the ability to hang the new products on prongs or clipstrips effortlessly, positioning nuts products with high visibility while saving space.

Matt Collins, trading director at KP Snacks, says: “Eurohole packs are versatile and convenient for retailers, supporting them with optimising their store layout and merchandising to drive impulse sales. We are delighted to be adding euroholes to our KP Nuts £1.25 PMP portfolio, combining an iconic brand, a practical design and an immensely popular format.”

£1.25 PMPs appeal to consumers by offering a trusted price point, driving 61% of independents’ sales.

KP Nuts is the UK’s No.1 nut brand and is nearly five times the size as the nearest branded competitor, holding a 25.9% market share (Nielsen). The brand is growing ahead of the overall market at +18,1% (Nielsen).